With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt in the age of “the mobile moment.” 1. Location-based marketing The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations... [...]

Content creation is a tedious and challenging process. But with proper planning and strategy you can quickly create great content that your audience likes. Entrepreneur contributor Lesya Liu has shared a list of simple techniques that can help marketers create quality content. On turning written content into video, Lesya says, “Video content has been rising as a medium of choice. YouTube is still the second largest search engine in the world. Facebook gives a special attention to native videos. Do you need any more reasons to start utilizing the power of video in your content marketing mix? Give... [...]

If done well, a “membership site” where interested people sign up and pay a monthly or annual fee can be a win-win opportunity. Members can receive valuable information, software or other tools that will help them in their business or personal lives. The owner of the site can receive value, too. They get: ■ The immediate income from their members ■ The long-term relationship with members, a relationship that provides many other opportunities for income. ■ Increased visibility and credibility on the niche they target, which can bring in increasing sales over time. It’s no... [...]

For content marketing and promotion, search engines help us reach the desired masses. With rightly targeted keywords you can achieve the right spot in the search results. Search Engine Land columnist Bobby Lyons has published an article advising marketers to alight their content with the SEO. Talking about the SEO and user experience, Lyons says, “Search experience optimization is focused purely on enhancing the customer journey. These days, a search query is often the starting point of that journey. Unfortunately, we rarely know the exact phrase or keyword the customer typed into that... [...]

Marketing automation helps you deliver personalized messages to customers and enables you to stay in touch with them. MOZ’s Angela Petteys has published a guide to marketing automation in which she has covered the basics of automation, benefits of marketing automation and more. Covering the benefits of marketing automation, Petteys says, “By far, one of the biggest benefits of marketing automation is that it helps sales and marketing teams work more efficiently. People love personalized content; sending out personalized emails generates six times more revenue than sending non-personalized... [...]

Quality content plays an important role in making your blogs successful. Also on social networks, content helps you achieve quicker success. Copyblogger’s Stefanie Flaxman has shared a four-step process to help marketers expand their content ideas. Flaxman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you. Installment #1: Establish your authority Here’s where you select your content idea. Let’s pretend you run a health-conscious,... [...]

Sales process effectiveness can be achieved through right strategies, technologies, and enablers companies leverage to improve sales performance. Sales training, marketing and sales alignment also play an important role in the sales process. HubSpot’s Aja Frost has shared a three-stage process to achieve sales process effectiveness. On opp to close rate, Frost says, “How many of your legitimate sales opportunities become paying customers? This percentage varies by industry. According to HubSpot’s analysis of 8,900 companies across 28 industries, the average close rate for hospitality... [...]

Video is everywhere now. In content marketing, video is the most used tactic and on social media too, video rules. HubSpot’s Sophia Bernazzani has shared twenty ideas for marketers to start using video in the marketing process. On using user-generated videos, Bernazzani says, “Marketers are great storytellers, but customers can sometimes be more effective. By showcasing how products can be used, user-generated content (UGC) can be more convincing — and powerful — than traditional marketing videos. Encourage customers and fans to create user-generated content by asking... [...]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud Econsultancy team says, “Some key insights from the research include: The majority of companies are choosing to manage their marketing automation in-house A capability gap is hampering... [...]

Marketing domain is flourished with new trends which set new challenges for the marketers and also bring greater opportunities. Entrepreneur’s VIP contributor Jonathan Long has published an article highlighting three current marketing trends. Jonathan says, “You will never know if something is going to work for your business unless you test, optimize and adjust. If you are looking to make adjustments to your current marketing strategy, consider looking into these three red-hot strategies that are currently on the rise. 1. Influencer Marketing Influencer marketing is exploding, and... [...]