With a lot of social contacts and followers you can prosper quickly. But to gain the initial base on a social network like Instagram is a challenge. To help marketers overcome this challenge, HubSpot has published a guide to get first 1000 followers on Instagram. This short guide is divided into 12 sections. On creating and optimizing your profile, HubSpot’s Lindsay Kolowich says, “First things first: Customize your Instagram profile to make it look good, tell your potential followers who you are, and give them a reason to follow you. How? Start by making sure your username is recognizable... [...]

With right data you can marke correct marketing decisions and help your organization grow along with your marketing success. Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data. Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications. 1. Data visualization The first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple... [...]

Writing a blog post for any audience is a challenge, especially when it is to be created for a specific audience. For example B2B content. To help B2B marketers, Econsultancy’s Ben Davis has shared 10-step process that can help them write excellent B2B blog posts. On picking up a right topic, Davis says, “If you are short of ideas and there isn’t an obviously outstanding trend in your industry that your customers are fretting about (for us at the moment it’s AI, GDPR, or the perennial favourite, customer experience) there are lots of ways to settle on a topic. You can: look... [...]

If you are doing online marketing, you are surely aware by now that video is one of the best tools a marketer has available. Almost every successful site uses videos to sell their products. But it’s not cheap to produce a quality video, at least the way it’s normally done. That’s why Lucas Adamski produced Foovly. It is a collection of movie templates, built by a professional graphic designer, that can make your videos look like they were created by a pro. One of the easiest ways to create a marketing video is by using Microsoft Powerpoint, easy, but not necessarily classy. How... [...]

With the continuous improvement in marketing technologies and launch of new social networks, marketers are at the position where they can decide their own marketing budgets for advertising and promotions. Entrepreneur’s Tony Tie has shared a list of nine low-budget marketing strategies that any marketer can afford. Tony says, “ere’s the thing: Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost —... [...]

As marketers we are required to try and implement various SEO strategies to get listed in the front search engine results. In a rush, we might make some mistakes as well when it comes to implementing SEO tasks. Entrepreneur guest writer Chirag Kulkarni has listed six SEO strategies that are harmful to an online business. Chirag says, “It’s important to understand link building practices and how Google can change your website — especially with Google’s recent updates. While working with clients through my agency, Taco, I come across a few common mistakes website owners make... [...]

Marketers know that for best sales, you don’t offer a single product. Instead, you build a “Sales funnel”. You invite people’s interest by offering a free product of value to your selected target audience in return for their willingness to learn about your other products that you have for sale. You don’t make any money on the original product; you may even lose money. But you are counting on a portion of those who get the free product being interested enough in your niche that they will buy your “upsell” product. The initial funnel is ideally supplemented... [...]

Content Marketing Institute is hosting a webinar on ‘Why Content Marketers Need to be Their Own SEOs’ on Wednesday, July 26 at 10.00 Am EDT. In this webinar experts will share latest SEO trends and how content marketers can utilize those strategies to improve their marketing. Webinar speakers Lucasz Zelezny, Head of Organic Acquisition, uSwitch Marcus Tober, Founder and CTO, Searchmetrics Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “During the webinar, you will: Uncover the real ROI of content and why it’s driving change Understand why SEO and Content... [...]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

Various types of content plays a pivotal role in optimizing your websites. One such great piece of such content is featured snippets. MOZ’s Nick Van Huis has published a case study on optimizing sites for featured snippets with Q&A content. Huis says, “Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and... [...]