Update: Online Marketers give Video Builder a massive ‘thumbs up’ #ad In the hours since VideoBuilder went on sale yesterday, internet marketers around the world have invested in (i.e., bought) over 10,000 copies. That is almost unprecedented for first day sales. This new software has filled a need that a large number of experienced marketers have long needed. The launch week pricing is still in effect, but the creators are gradually raising the price. There were 3 small increases on Friday and more are coming today, and later during this introductory sale. You can use the coupon code... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how... [...]

Content Marketing Institute is hosting a webinar on ‘How to Create Killer Webinar Content’ on Wednesday, August 23 at 2.00 pm EDT. In this webinar attendees will learn how to create and use content to make their webinars successful. Webinar speakers Mark Bornstein, VP of Content Marketing, ON24 Peter Loibl, VP of Sales, Content Marketing Institute CMI team says, “Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said... [...]

To drive better social media revenue you need to improve your social engagement first. With regular posting and by sharing useful content you can do that. Entrepreneur contributor AJ Agrawal has shared five tactics that can help you improve social media engagement. Agrawal says, “What’s the best way to growth hack social engagement? There’s no right or wrong answer, but there are definitely strategies that have proven more successful than others. Here are several to consider: 1. Get to the point. Don’t beat around the bush with your audience members. Instead, tell them exactly... [...]

Social media presence is mandatory for all brands to connect with their prospects and clients. If optimized well, marketers can generate ROI for their organization with the social media. Entrepreneur contributor Rachel Perlmutter has shared five tactics to generate more ROI from your social media marketing efforts. Perlmutter says, “According to Kissmetrics, social media’s role in SEO should not be downplayed. Google tends to rank social media profiles higher in results, so it definitely benefits you to have multiple accounts across different platforms with your company’s name on them. Here’s... [...]

Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President, Content Marketing,  Digital Marketing Depo team says, “Join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content... [...]

Animated “explainer” videos that introduce a new product have become a way of life for many marketing introductions, but there has always been a drawback. It was not commercially practical for a small to medium business to make the movement of the on-screen avatar character’s lips to the words being spoken. Disney has the budget for it, but the average marketer doesn’t. The new software, VideoBuilder, now lets any business bring more-life-like videos into their marketing. And that’s not the end of the innovations in VideoBuilder. You now have a fully flexible animation... [...]

Amazon has launched Amazon Spark within the Amazon app. Here’s how Amazon describes it: Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like. Spark asks the first time visitors to select interests with which Amazon creates a feed of personalized content from other Amazon customers with similar interests as the customer. Amazon Spark  [...]

It is very important for you to attract people’s attention toward the quality piece of content your have published. Social sharing is one of the best ways to do that. Marketing Land columnist Blaise Lucey has shared 25 ways to get people to take notice of your content. Lucey says, “With content, it’s possible to get traffic without spending a cent on paid marketing. But that audience is going to be limited by search engine terms and the organic social media presence of your brand. If you’re trying to target new markets, content should almost always be promoted, heavily, through... [...]

The Telegraph, eMarketer and Marketing Week have reported the news of Facebook launching paid news subscription product. According to Telegraph reporters, Facebook will introduce the new feature in October 2017. Campbell Brown, Facebook’s head of news partnerships, said: “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product—we want to be able to see a paywall in Facebook.’ And that is something we’re doing now”. Facebook Explores a News Subscription Product  [...]