Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns. HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well. Kolowich says, “Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful... [...]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Utility marketing is refers to a brand’s interaction with consumers at the moment of a non-commercial need, addresses their need, becomes a part of their life, and remains with them for when they’re ultimately ready to make a purchase. This marketing domain provides the marketers with an opportunity to stay connected with the consumers and then sell their products to them. Econsultancy’s Nikki Gilliland has published a comprehensive article on utility marketing wherein she has addressed various facets of this type of marketing. On becoming a part of consumers’ lives, Gilliland... [...]

Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you approach them can influence their conversion-boosting potential. Here’s how to make online reviews really work for your business. 1. Emphasize quality. To be truly effective, reviews should go above and beyond star ratings. Customers... [...]

Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you are looking for on a page view basis. Everything is transactional and short-term in nature. The other major difference is that Google is a general purpose search engine where what people are looking for could be literally anything it all, including videos. On... [...]

For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile. Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript. Becker says, “Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are... [...]

Merkle has released the Q2 2017 Digital Marketing Report. The report states that Google’s paid search spend grew by 23%  in the quarter. More findings Google search spending growth accelerated to 23% year-over-year Facebook budgets grew faster than the online ad industry as a whole Google Shopping and PLA format accounted for 51% of Google UK search ad clicks Overall Facebook spending still grew 56% year-over-year Mobile accounted for 82% of advertiser investment on Facebook Google produced 93% of US mobile organic search site visits. Merkle Q2 2017 Digital Marketing Report  [...]

Digital Marketing Depo is hosting a webinar on ‘Organizing for Martech: Re-examining modern marketing structure’ on Tuesday, August 15 at 1.00 pm EDT. This webinar will help marketers learn how to break down traditional marketing silos through re-organization.. The webinar attendees will also learn: Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com Rishi Dave, CMO, Dun & Bradstreet. Digital Marketing Depo team says, “Join our panel of martech experts as they explore the challenges facing CMOs looking to transform their marketing organization. They’ll... [...]

HubSpot has published an infographic covering ideal video length for various social platforms. According to the HubSpot data, marketers should create: 30 second videos for Instagram 45 second videos for Twitter 1 minute videos for Facebook, and 2 minute videos for YouTube. Clifford Chi says, “Video marketers know we lack patience. So they’re starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long. But marketers must innovate further because users expect different video lengths on different platforms.... [...]