Publishing every piece of your content is a great idea but watching the perfect timing to put it online could be a wise decision. Entrepreneur contributor Lesya Liu has published an article advising marketers on what is the best time to publish on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram. Liu says, “Strategic timing of the posts and sharing updates at peak times are among the best ways to increase your exposure organically. So, when are the peak times to post on social media? Tons of studies by respected companies have yielded often inconsistent,... [...]

Facebook and then the Instagram are the platforms that introduced the concept of social selling. You can set up an Instagram Store and sync up your inventory directly which acts as a catalog for your followers. Entrepreneur contributor Deep Patel has shared five tips on how to boost your sales on Instagram that has more than 700 million monthly users now. Deep says, “If you create high-quality advertisements and use these important selling tactics, you will be able to effectively sell your product over Instagram. 1. Create shopable content. One of the best options for selling via Instagram... [...]

In email marketing, welcome emails enjoy higher opens and click-through rates as compared to other marketing emails. The AWeber team has published an infographic that covers five steps to write an engaging welcome email. Monica montesa says, “Welcome emails help you create a great first impression among your new audience and allows you to set the tone for future sends. To make it even easier for you to write this message, we created an infographic just for you. Check it out below, and use it to either set up your first welcome email or optimize the one you already have in your automated... [...]

Video is an inevitable aspect of the marketing system today. Even the social media is also driven by video where video content enjoys highest viewability. HubSpot’s Sophia Bernazzani has published a comprehensive article on video marketing covering various aspects of this domain. Bernazzani says, “One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want... [...]

Content marketing is evolving fast and so the content marketing techniques. Topic clusters is a technique that focuses on topics to form an SEO strategy. The HubSpot team has published a video on topic clusters. HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Learn more about the... [...]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Content Marketing Institute’s Ann Gynn has compiled quality content creation tips from more than 35 experts. Gynn says, “Read on for 35 more explanations and tips to help you create quality content for your brand from experts from Google, Microsoft, REI, Monster, as well as agencies, government, and more. Go to Google Check the one-box answers on Google. How do you stack up when Google gives only one answer to the question? How do your competitors? Another way is to ask your customers to rank content in real life. Show them three or four pieces of content (without branding) and ask... [...]

PHP (Hypertext Preprocessor) is most common tool that is used today for website development. The HTML and database integration support make PHP a popular platform. Edumobile’s web development team has compiled a list of fifteen free PHP frameworks that you can use to develop your next website. The Edumobile team says, “ust like other popular web language, PHP also has some great frameworks to make your development crazy fast, more productive and protects you from low level error. It also ensure your website with more protection from some attacks like SQL injection, XSS attacks and... [...]

Your website represents your brand and projects the products/services you are offering. It works as a welcome point for the customers. A well-designed website can definitely boost your business. Often we make website planning and designing mistakes unknowingly. Copyblogger’s Chris Garrett has shared ten often overlooked websites that can harm our business. Garrett says, “With those in mind, I wanted to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we? Mistake #1: Spending more money on business cards than your web host It boggles... [...]

Content Marketing Institute is hosting a webinar on ‘The State of Marketing 2017: Marketers Reveal Their Top 5 Challenges’ on Wednesday, July 19 at 2.00 pm EDT. In this webinar experts will share latest goals, trends, & challenges driving today’s marketers, advice and solutions from top industry leaders and tips you can use today to do more successful email marketing. Webinar speakers Jamie Bradley, Customer Marketing Manager, EMMA Jeff Slutz, Sr. Content Writer, EMMA CMI team says, “64% of marketers don’t have the time or personnel to do the marketing they would... [...]