You need to think twice before buying a pre-owned domain. Search Engine Land’s Stephanie LeVonne has shared a list of ten things you should check before buying one. LeVonne says, “Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution. It is recommended that you do your due diligence — it’s not uncommon for a domain name to have changed hands many times, and just like buying a used car, it’s often difficult to get the full history. While examining the SERPs and scanning for any spammy links may... [...]

Advertising costs billions of dollars to brands and marketers around the globe. Finding the right ad platform is a challenge for the most. Business.com columnist Scott Gerber has shared fifteen ways to advertise a business for free. Gerber says, “Posting content on social media sites can reach specific audiences, while encouraging the use of review sites can create glowing testimonials for your business. To find out what works best, we asked 15 members from the Young Entrepreneur Councilwhat free advertising platforms small business owners should leverage in order to get the word out about... [...]

Sometimes beginners have trouble getting a start in earning an income online. It’s often hard to know what to do and, even if you know “what”, “how to do it” is even harder. Devon Brown has created Web CopyCat for the people who would like a little help (actually, it give a lot of help) getting over the hurdles of getting started online. Brown says that his new system makes getting started online simple because: • His team does away with all the obstacles. • His team does all the website set-up for you. • His team sends all the traffic to your websites for you. •... [...]

Marketers keep trying and inventing new ways to get more visitors to their websites. Many a times, some strategies help them boost their traffic. Business.com columnist Lucas Bikowski has shared tips on using three services to get more traffic to a website. Bikowski says, “Modern day digital media activities aim to boost your website’s traffic and, in turn, SEO. When you boost your search ranking visibility, more people are able to find your website when searching for your type of service or product. With so much information now available at our fingertips, it’s important to stand... [...]

MOZ columnist Michelle LeBlanc has shared two case studies that show how brands can get more advocates and followers for them by producing smart content. LeBlanc says, “In my years of experience developing communities and creating social media content, I’ve certainly been there. I won’t try to sell you a magic elixir that makes that anxiety go away, but I’ve witnessed a phenomenon that can take the pressure off. Before you can even begin to frame a response as the brand, someone comes out of the woodwork and does it for you. Defending, opening up a conversation, or perhaps deflecting... [...]

Getting and retaining customers is a challenge for all the brands and marketers today. One has to keep inventing the strategies to keep them coming back. Copyblogger’s Stefanie Flaxman has shared some important tips to help marketers get more customers. Flaxman says, “A common goal when starting a new business is getting the word out about what you do. To that effect, you might write about why your business is important in attempt to convince someone to care about what you offer. It makes sense that you’d want to produce these go-to publicity statements, and they can even help you... [...]

As of 2015, there were 80 million Millennials in the U.S. –having an annual buying power of $200 billion. Today the number has reached far higher. Right marketing strategies can help you make an impact on this huge market made of millennials. Forbes contributors have compiled an article that offers eight tips to attract more millennials. The Forbes team says, “Over the last decade, marketers have been fixated on the millennial generation, generally defined as individuals born in the 1980s through the mid-1990s. Last year, Pew Research Center reported that this group is now the largest... [...]

Forrester is hosting a webinar on ‘Digital rewrites the rules of business’ on Wednesday, August 30 at 11.00 am EDT. This webinar is intended to help participants learn how digital transformation has changed the business today. Webinar Speaker Ted Schadler, Vice President, Principal Analyst, Forrester Nigel Fenwick, Vice President, Principal Analyst, Forrester CMI team says, “Digital transformation requires an overhaul of your entire business: from culture to leadership, skills, and even business models. The tech organization has a steep mountain to climb. To continually improve... [...]

Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content... [...]

Providing a great User Experience (UX) is the best way to attract more people to use your digital products. If you want to create a superior UX, it requires the combination of knowledge and insight. Entrepreneur columnist Paulius Stankevicius has published an useful article that shares some insights on a perfect UX. Highlighting the importance of UX, Stankevicius says, “User-experience is the number one thing to look at before launching any product. By designing a product accordingly to user-experience principles and laws, company can actually succeed greatly. So how does it work? In order... [...]