In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020.

Search Engine Land has published an interaction with Yext VP of Industry Insights Duane Forrester on how marketers can strategize to win at voice search game.

Michelle Robbins says, “In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be in use.

Voice as a primary search interface — beyond mobile phones — is a reality. Marketers need to rapidly iterate on their mobile-first strategies, to adapt to the voice-first marketplace. And as the aptly titled e-book released today [registration required] suggests, voice search changes everything.

I sat down with the book’s author, Yext VP of Industry Insights Duane Forrester, to discuss the landscape of voice search, how it will impact the business of search marketing, and what marketers can do to prepare for this evolution in search user interfaces.

Michelle Robbins: What inspired you to put this e-book together?

Duane Forrester: The work we do at Yext is focused on helping businesses understand what data they can control, and empowering them with ways to manage that data. So from that point of view, there was a lot of support for exploring this developing space. Personally, I’ve always been an early adopter”.

Voice search: Content may be king, but context is queen in the new voice-first world

Search Engine Land

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