Customer service is at the core of growing your business and social media is the best way to get customer feedback on your products and services. HubSpot columnist Sophia Bernazzani has shared seven ways to use social media customer feedback. Bernazzani says, “Social media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with... [...]

Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6 technology-focused webinars: Advanced Email Marketing with Jessica Best, Director of Data-Driven Marketing at Barkley SEO with Andy Crestodina, Co-Founder / Strategic Director of Orbit Media Studios Artificial... [...]

Podcasting is one of the best ways to spread a word about your products. It also helps you stay connected with your consumers. HubSpot columnist Drew McLellan has shared seven strategies to help you start a podcast series in 2018. McLellan says, “Even if you’ve never been in front of a mic before, you can map out the first phase of a solid podcast schedule. From there, you’ll be able to branch out. 1. Create a checklist to keep yourself on task. I asked myself tons of questions repeatedly before committing to podcasting. They included everything from the niche audience I wanted to reach... [...]

In marketing and promotions, you should be ready to face more of negative feedback as compared to the positive inputs. On social media too, you should keep yourself ready to face the negative expressions and it is really difficult to face such a situation. Entrepreneur contributor Nidhi Singh has shared three tips to help you handle negative feedback on social media. Singh says, “Given below are a few steps that companies must take to deal with negative feedback on social media. Become a Good Listener: For Afsar Zaidi, CEO HRX and Founder Exceed Entertainment, the rules of engagement on... [...]

Online advertising is one of the best ways to promote your brand and products. To improve the your ad performance you should add the element of persuasiveness in it. To help you create persuasive ads, Entrepreneur contributor Perry Marshall has shared eight elements that make an ad convincing. Marshall says, “Writing ad copy for Facebook ads is really not hard. The following eight elements of persuasive ad copy are simple tips taken from actual ads that are currently converting and doing well from a cost per acquisition (CPA) and return on investment (ROI) perspective. 1. Be authentic It... [...]

Entrepreneur Magazine contributor Ashish Bahukhandi has shared five misconceptions about ad networks that exist among marketers. Bahukhandi says, “Nowadays the corporate sector has a strong association with ad network industry to cater the specialized ads focused on target consumer and their behaviour. This association has leveraged the corporate sector on a very major level. With the aid of technology, ad industry has been able to achieve many milestones and establish itself as a market force worth reckoning. However, some common misconceptions about the ad networks still exist. Let’s... [...]

Every year we decide to make your business flourish even more and for that it is important to try out new ways so that we could enhance our customer reach and boost the business. Entrepreneur contributor Ankush Mahajan has shared five strategies to boost digital marketing in the new year. Mahajan says, “In 2017, we have seen many changes in the search and we can say Google is putting its continuous efforts to make search behaviour better for users. Considering these changes, you need to plan or revise your digital marketing strategy in 2018 for getting more traffic and to generate sales for... [...]

Content Marketing Institute is hosting a webinar on ‘2018 Content & SEO Predictions’ on Wednesday, January 10 at 2.00 pm EDT. The webinar will offer a glimpse on the upcoming content marketing and SEO trends. CMI team says, “2018 has challenges ahead: leading your team, your organization, and the industry to ever greater heights, adding more value to customers’ lives. Content & SEO are constantly changing, and if you’re planning to have a killer 2018, it never hurts to cultivate a little foresight. On January 10th at 2PM, join Robert Rose, Seth Besmertnik, and Wil... [...]

Email marketing has survived as one of the long lasting forms to reach out prospects and customers and keep your sales going. To help marketers improve their email marketing in 2018, Marketing Land columnist Ryan Phelan has shared nine tips. Phelan says, “I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that are a creative delight... [...]

Marketing Land columnist Ginny Marvin has share five digital advertising for 2018. According to Marvin, evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Marvin says, “Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year. US and EU (de)regulations put marketers on divergent paths Brands... [...]