Content Marketing Institute is hosting a webinar on ‘How to Use Search Data to Audit Your Content’ on Wednesday, January 31 at 2.00 pm EDT. Jasleen Kals, Content Experience Manager, Searchmetrics and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “Do you know your audience? As the search space gets smaller, and the queries grow vast and wide…it is important now more than ever to build content based on topical relevance, user intent and most importantly, content that ranks! Join us for this special Content Marketing Institute... [...]

Econsultancy is hosting a webinar on ‘SEO: Trends, Data and Best Practice’ on Wednesday, January 31, 2018. This webinar will highlight key trends and issues around SEO that SEO practitioners need to think about going into 2018. The Econsultancy team says, “Econsultancy’s Trends Webinar for January 2018 looks at some of the key trends around SEO emerging for 2018 and insights from key experts. This insight will come from Econsultancy’s own research and best practice guides, along with collated third-party data and statistics. The webinar will be hosted by Lynette Saunders,... [...]

On January 17, Google announced an update that will require the sites to offer faster loading on mobile devices. Google’s “Speed Update” will affect pages that deliver the slowest experience to users. Forbes contributor Jayson DeMers has shared five ways to handle Google’s new page speed criteria. DeMers says, “Even though your site probably won’t be affected by the new update, this is a good time to analyze—and improve—your site speed. Even if your efforts don’t result in a higher search ranking, there are many benefits to having a faster site, including: Visitor... [...]

Customer engagement and retention is required to grow and maintain the brand reputation. It is your customer who is the best advocate of your products and services. To help marketers enhance their customer engagement, Forbes contributor Micah Solomon has shared ten secrets of customer engagement. Solomon says, “Customer engagement is a result of superior customer service and a well-designed customer experience. To make the concept trickier, though, not every aspect of customer service and customer experience design and execution affect engagement equally. Here are ten places where you have... [...]

Roast, a digital agency has released the ‘Voice Search Ranking Report’. The report highlights how voice search was utilies and the kind of traffic it generated over a period. Roast’s announcement about the report: At ROAST, we are always striving to drive ROI for our clients. One way in which we do this is by exploring new ad types, devices and ways to connect with the user. Since the launch of smart speakers with built in assistants such as the Amazon Echo (Nov 2014) and Google Home (Nov 2017), we’ve been interested in the mechanics of voice search, how people are using the... [...]

With the addition of audio and video to the content marketing domain, we are now in the era of ‘content conversation’ This allows a two-way communication between your customers and your company. Marketing Land columnist Brent Hieggelke has shared a useful article explaining how content conversation can add value to your marketing. Hieggelke says, “Facebook Live created mass excitement when it launched as brands tried to figure out how to handle this new live medium. Facebook has now shifted its video darling status to highly produced video programming as it tries to outflank... [...]

Instagram Insights help you find out more information about your Instagram followers and the people interacting with your business on Instagram network. HubSpot columnist Amanda Zantal-Wiener has shared a short guide to use Instagram Insights. Amanda says, “To use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps: Make sure your Instagram profile is public. Private profiles cannot be used as business ones. Go to your profile and tap the gearshift wheel icon to visit your settings. Tap... [...]

HubSpot columnist Emma Brudner has shared a list of thirteen words that can help you boost your sales efforts. Brudner says, “Here’s a list of 13 words that can help you close more deals and earn your prospects’ trust in the process. 1) You Selling is about your prospects, not about your company. A simple way to make that clear is by using the word “you” as much as possible. Think back to your childhood — did your parents ever tell you it was impolite to talk about yourself? Apply that rule here. Every time you might be tempted to phrase a sentence from the perspective... [...]

Lead generation is on the priority list of all marketers as it lies at the bottom of your organizational success. Marketing Land columnist Natasha Humphrey has shared three lead nurturing strategies to apply in 2018. Humphrey says, “The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year. 1.  Improve sales and marketing alignment We all know how long the B2B sales cycle can be. Add in misalignment... [...]

Digital Marketing Depot is hosting a webinar on ‘Advanced Ad Targeting Strategies for AdWords, Facebook and Display’ on Tuesday, January 30 at 1.00 pm EST. The DMD team says, “Join our ad targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Attend this webinar to learn how to: Target consumers with the right message at the right time with the right CTA. Find the right lookalike audiences... [...]