With continuous updates coming from the search giants it is very important to keep your sites in tune with the latest algorithms. Search Engine Land columnist Eric Enge has shared some tips on how to find out how Google treats your web pages in terms of keywords. Enge says, “Just because you create webpages targeting a certain keyword phrase or in a specific topic area does not mean you will rank for those terms.  In short, we don’t know if Google is “buying” it. Let’s set the context here: You want to rank for a specific search phrase but currently, do not. Google is ranking your... [...]

An inbound link is a hyperlink back to your site from another website. Quality inbound links help your site score high in search engines. Search Engine Land columnist Julie Joyce has shared an informative article on inbound links and some bad signs about them. Joyce says, “Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, what’s... [...]

Social media and especially influencer marketing has been into the mainstream for a long time now. It is very important to keep your followers and consumers trust your brand. Marketing Land columnist Dayle Hall has shared five steps to help brands build trust among the customers. Hall says, “here are a few things you can do now to help consumers cope with burnout. The added benefit is that it’ll also help you demonstrate that your brand’s goal is to make their lives better in some way — rather than to intrude on their relationships. Now, here’s the truth: consumers know brands... [...]

Facebook has announced the updates to its ad metrics. By doing this, Facebook intends to bring more transparency in the advertising process. The company is also removing some unhelpful metrics. says, “Starting today, we’ll begin labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how you should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the customize column selector for ads running across Facebook, Instagram and Audience Network. Estimated metrics are calculated... [...]

Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]

Email is an incredible tool that supports your marketing efforts. It is the channel that can take your content to the prospects and customers. Forbes contributor Jayson DeMers has shared six ways email marketing can help improve your content marketing and SEO efforts. DeMers says, “Search engine optimization (SEO) and content marketing are natural complements. Producing high-quality content for your content marketing strategy helps you optimize for more keywords, establish new pages that can rank in search results, and attract more inbound links. Focusing your strategy to improve your search... [...]

If you want your business to succeed, treat your customers well. And for treating them well, you need to make sure that they are being understood. Forbes contributor Cheryl Conner has published an article to help marketers discover what the customers want. Conner says, “The best public relations, of course, is communication that speaks poignantly to your customers’ needs. This was a big focus of my discussion last month with marketing strategist Jay Abraham. But interestingly, he notes, in discussions with consulting clients about what they want, the majority become tongue-tied. These... [...]

When it comes to social and especially Facebook marketing, the success of your campaign is measured on the basis of the ‘likes’ you get. Entrepreneur contributor Scott Oldford in his recent post advises marketers to stop worrying about the Facebook likes in 2018. Oldford says, “Engagement is the worst way to judge the success of your content. This may surprise you to hear, because most people base success on the amount of traffic you get, how many “likes” a Facebook posts has and how many shares an article creates. Look, these metrics matter to an extent. They... [...]

In marketing, you need to keep your eyes and ears open. It is an experimental process that leads to success and failures. You would agree that following the set examples of brands can help you design successful campaigns. Learning from these brands can get you success in your marketing endeavours. Entrepreneur contributor Jim Joseph has shared the marketing strategies adopted by five major brands. Joseph says, “Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re... [...]

The Entrepreneur magazine team has published a video featuring Jessica Abo on ‘What Content Creators Need to Succeed on YouTube’. Abo says, “Have you ever wondered how people earn money making videos on YouTube? Talent manager and content producer Reuven Ashtar sat down with Jessica Abo to discuss how his Never Napping clients, ranging from The Sorry Girls, Molly Burke and Amanda Rach Lee to The Icing Artist and Aydian Dowling, became YouTube stars, and what it takes to be successful”. Watch the video here. What Content Creators Need to Succeed on YouTube Entrepreneur  [...]