Content marketing is poised to grow even more in the coming years with the platforms like desktops, tablets and mobiles. The only thing you should care beyond content quality is its presentation. Content Marketing Institute columnist Jodi Harris has shared some useful resources to help marketers refresh their content marketing programs. Harris says, “You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never be able to attain the results you want if you haven’t first identified your goals.  Some of the most common goals marketers pursue... [...]

Social media has become the backbone of marketing domain. You can’t think of a marketing strategy where social is not blended. To help marketers make their efforts more significant in the new year, Mashable team has shared a list of five social media skills that marketers need to develop. The Mashable team says, “Let’s talk social media skills that are relevant in the 2018 job market — and how you can learn them without spending significant money. All of the skills listed below are taught in detail in the Pay What You Want Social Marketing Mastery Bundle. There will be more... [...]

The eMarketer team has published a podcast titled ‘How Can Marketers Get Started with AI?’. About the podcast In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what’s driving that growth. How Can Marketers Get Started with AI? eMarketer  [...]

MarTech Today has released the ‘Enterprise SEO Platforms 2018: A Marketer’s Guide’ report. MarTech Today’s latest publication of the “Enterprise SEO Platforms 2018: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 55-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn:  Who the leading players are in enterprise SEO platforms What you should look for in a SEO solution What trends are driving the adoption... [...]

Google has started implementing its annoying ad blocking strategy to serve quality content to its users and save them from unwanted ads. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Here’s our guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users. What are the blocking criteria? Google is using the Coalition for Better Ads‘ Better Ads Standards for determining what makes an obnoxious ad experience for users. Examples... [...]

HubSpot has published free budget tracker templates to help marketers efficiently plan their marketing budgets. Megan Conley says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to... [...]

HubSpot columnist Aja Frost has published two entries covering top sales blogs and top books for the sales professionals. Talking about the books, Frost says, “You were an outstanding sales rep — and now, as a sales manager, you’re eager to cultivate the same performance from your team members. But you quickly realize that leading a team is far different from carrying your individual quota. Both your day-to-day and ongoing responsibilities are completely different than your previous ones. Plus, you’re calling on a brand-new set of skills, like coaching, scaling, and recruiting. Fortunately,... [...]

The General Data Protection Regulation (GDPR) is coming into effect from May, 2018. As far as marketing is concerned, it is going to affect it in various ways. Econsultancy has published a summary of its interaction with leading marketers on how GDPR will affect lead generation. Ben Davis says, “Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw? These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out. Marketers... [...]

The rise of social offers an added advantage to the brands and marketers. It helps them stay connected with the customers and keep them updated. Marketers have also been integrating bots to improve their connectivity with the customers. Econsultancy columnist Tamara Littleton has shared four ways marketers can improve their social media customer service. Litteleton says, “With customer service teams already stretched, how can brands deliver great, proactive customer service on social media? There are four things that brands should be doing. Use bots to free up humans to be brilliant Bots... [...]

Content marketing has become a popular segment of the marketing domain and the addition of inforgraphics, audio and video has made it even more incredible. Creativity is all that can help you achieve content marketing success. Copyblogger’s Sonia Simone has shared five ways to generate creative content ides. Simon says, “We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress... [...]