Pricing is the top most priority on consumers mind and they make a purchasing decision once they feel satisfied about the product price. HubSpot columnist Deb Calvert has shared five strategies to help marketers respond to the pricing questions in a persuasive manner. Calvert says, “Buyers are becoming increasingly impatient and intolerant when it comes to price deflection tactics. We worked with Santa Clara University to conduct a Qualtrics Panel Study with 530 verified B2B buyers. These buyers rated 30 selling behaviors as “highly favorable.” The number one most important? “The seller... [...]

As you know, you need traffic; your business can’t live without it. But, traffic is the result of something else. Content is the real lifeblood of any blog. Content is what pulls in traffic, keeps visitors interested and turns them into regulars, and ultimately gets you sales. Your process for building content is something like this, I suspect: 1. Finding good topics in your niche, 2. Doing research on those topics, 3. Writing intriguing posts based on what you find, and 4. Promoting your posts on social media. The process works, but as it is usually done, it can take quite a while to get... [...]

HubSpot’s Aja Frost has published a free guide to Google My Business. This guide offers a comprehensive overview of GMB and tips to use it for marketing success. Frost says, “If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about... [...]

Econsultancy is hosting a webinar on ‘The Internet of Things IoT’ on Thursday, May 24 at 2.00 pm EST. The Econsultancy team says, “IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large. Key points covered in this webinar: Demystify the Internet of Things (IoT) for marketers Equip marketers with an overall understanding of IoT and... [...]

MOZ has published the Whiteboard Friday video featuring Dr. Peter J. Meyers on ‘Content for Answers: The Inverted Pyramid ‘. The MOZ team says, “If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple... [...]

Relevant pictures add value to you online content. There are multiple sources of licensed and still free images that you can use. WP Tavern columnist Sarah Gooding has shared a list of thirteen sources for free public domain and CC0-licensed images. Sarah says, “If you are distributing a GPL-licensed product with images, such as a WordPress theme or plugin, your best bet is to opt for using images with the CC0 or Public Domain license. 13 High Quality Sources for CC0 and Public Domain Licensed Images CC0 and Public Domain licensed images are not as easy to find as those that fall under... [...]

HubSpot columnist Jeff Hoffman has shared a list of seventeen sales closing mistakes that the marketers make which ruin the sales closing process. Hoffman says, “There are a handful of mistakes you need to avoid if you hope to be successful. Here are 17 of the most prevalent — and devastating — closing fumbles I see reps make. 17 Sales Closing Mistakes to Stop Making Right Now 1. Closing only once You should consistently “close” throughout the sales process for three reasons: First, you’ll gradually secure greater and greater buy in from your prospect; second,... [...]

Marketing Land columnist Jose Cebrian has shared two strategies for marketers to improve their behavioral triggered emails advising them not to use such emails solely for e-commerce. Cebrian says, “In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides the messages and offers it wants to put out into the market. Pretty straightforward. The next type of campaign is the life cycle campaign: You send a predetermined set of messages based on where a person is in a buying cycle, regardless of his or her behavior.... [...]

Content creation and marketing are quite essential tasks for the marketers today as right content helps a brand create authenticity among the prospects and customers. Content Marketing Institute columnist Bill Widmer has shared information about seven tools that can help marketers smoothen their content marketing efforts. Widmer says, “You know what every content marketer loves? A good tool that saves you hours of time (and money). In this article, I share seven of my favorite content marketing and SEO tools. Let’s dive in! 1. Social Report for social media management Managing your social... [...]

HubSpot has listed 60 sensory words and phrases that can help marketers spice up their sales pitch in 2018. Greg Schryer says, “Let’s assume you were selling a technical product and you were able to determine which of these three communication mediums best suited your customer. You would then use different messages for each person. If the prospect was a visual person, you might say: “Take a look at the new Model 43. Notice how the new design makes it easier to observe the monitor scope.” If the prospect was an auditory person, you might say: “Let me tell you about this... [...]