Effective communication with the prospects is the most important element in boosting your sales and promote your brand. HubSpot columnist Jeff Hoffman has shared seven tips to help marketers get an unresponsive prospect talking again. Hoffman says, “If a prospect becomes unresponsive, don’t waste time beating yourself up or trying to uncover the reason — here’s how to follow up with a prospect to re-engage them and get the deal rolling once more. 1. Don’t refer to the past Although reps should continue to pursue prospects gone quiet, it’s important they don’t call attention... [...]

The Entrepreneur magazine has published a video featuring Peter Voogd on how to build a brand using social media. Entrepreneur team says, “Amy Porterfield is a social media and content creation mastermind and top speaker, trainer and consultant for young entrepreneurs and professionals looking to maximize their social media reach and engagement. In this video, Entrepreneur Network partner Peter Voogd sits down with Porterfield to talk about what it’s like to build your own brand. What is the most important aspect of building your audience and customer base, and what are common mistakes... [...]

The entrepreneur magazine contributor Kimanzi Constable has shared five tactics to building a 6-figure online business. Constable says, “If your business isn’t growing, it’s probably because you’re not executing these five strategies. 1. Bring clarity to your branding and messaging. If you have studied internet marketing for any amount of time, you’ve heard entrepreneurs talk about the need to carve a niche. You’re told that you have to be different to stand out. In the desire to be different, entrepreneurs brand their businesses in a way that does just the opposite. Potential... [...]

Dynamic pricing refers to the practice of pricing items at a level determined by a particular customer’s perceived ability to pay. Econsultancy columnist Min-Jee Hwang has shared four major benefits of adopting the dynamic pricing strategy. Hwang says, “It’s not about pricing lower, it’s about pricing more intelligently. Dynamic pricing means pricing according to internal and external variables, such as stock levels and competitor prices. You need timely, accurate data in order to do it right. Dynamic pricing benefits 1. Keep up with market trends Retail moves fast. You... [...]

Content is spread over the web in two ways, on site (website and blog) and off site (other mediums such as social media and third party blogs). Forbes contributor Jayson DeMers has shared an informative article to help marketers balance on-site and off-site content marketing efforts. DeMers says, “Knowing that on-site and off-site content are both important for a well-rounded campaign, how should you divide your resources between the two? Start with on-site content. If you’re new to the game, you’ll be glad to know there’s a clear answer for which facet of your strategy to focus... [...]

Content marketing has become an integral part of all the marketing strategies. It enables the brands to connect closely with their prospects and customers. Entrepreneur contributor Jonathan Long has shared four content assets that can help you further improve your site’s capacity to attract visitor attention. Long says, “Here are four examples of content assets you can publish on your website that can help you attract attention in even the most crowded and saturated industries. 1. Infographics Infographics have been popular for several years and continue to produce great results because... [...]

HubSpot columnist Brent Adamson has shared an article advanced selling strategies that can help marketers improve their sales. Adamson says, “We often talk about “sales fundamentals” or “sales 101” — the basic skills and knowledge a professional seller must master to execute an effective sales call. But what about more advanced skills? What separates the best sellers from everyone else? CEB, now Gartner, research shows one significant difference lies in the way star performers prepare. Advanced Selling Strategies Customer prep 101 Thorough preparation prior to a sales call... [...]

Social media has enabled the brands to serve their customers even better. It helps them stay connected with the customers and offer the customer service. Econsultancy columnist Nikki Gilliland has shared six mistakes that should be avoided in social media customer service. Gilliland says, “Faster, easier, and far more convenient – social channels can streamline processes and satisfy customers in the process. Or at least, that’s the general idea. Despite the uptake of brands using social media in this way, it’s not always easy to keep on top of, as many brands fall foul of common... [...]

Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR. Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example. The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On... [...]

Wall Street Oasis CEO Patrick Curtis has published a case study to share how his company achieved 32% organic traffic boost from 4 on-page SEO changes. Curtis says, “In this case study, I’ll highlight two of our main SEO problems as a large forum with over 200,000 URLs, then describe two solutions that finally helped us regain our growth trajectory — almost five years later. Two main problems 1. Algorithm change impacts Ever since November 2012, Google’s algo changes have seemed to hurt many online forums like ours. Even though our traffic didn’t decline, our growth dropped to... [...]