Digital Marketing Depot is hosting a webinar on ‘Customer Data Strategies & Identity Resolution: Best Practices’ on Thursday, April 26 at 1.00 pm EST. The DMD team says, “Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization, and fuel more relevant customer relationship marketing strategies. Attend this webinar and learn: Tactics to build 360◦ customer profiles from pieces of data. Identity-proofing... [...]

It is very important that your content gets indexed in the search engines. This can be achieved by targeting the right keywords and matching with the search algorithms. Content Marketing Institute columnist Justin Champion has shared five tips to help marketers create search engine friendly content. Champion says, “Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of contentlike the one you aim to create for your brand. Let’s reverse engineer it with this six-step process – and create a path for you to create a resource pillar page of your own. 1.... [...]

HubSpot columnist Kyle Gutzler has published an article highlighting how he doubled his sales in one year. Gutzler says, “If you want to change your results, then you absolutely need to change your behavior. As I look back on these last couple years, there have been some fundamental shifts that have helped me produce drastically different outcomes. Here’s a list of seven adjustments I made: 1. I sold myself I became absolutely convinced I was more than capable of crushing my targets, and that I was the man for the job. I recognized that before I could sell anyone else, I needed to “sell”... [...]

The Marketing Week team has published a podcast on ‘The emerging tech that promises to disrupt marketing’. MW team says, “As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand? In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet... [...]

No one can promise you that after Kevin Fahey‘s 10 week training course, IM Coaching Series, you’ll have $100K sitting in your account, but Fahey says that if you follow his training you’ll have the chance to build a significant online business, maybe earning you that much or even more. If so, you wouldn’t be the first and won’t be the last to profit big from his training. His IM Coaching Series is one of the best coaching programs for online marketers. At the price he offers, it’s hard to beat. You see, it’s that time of the year again. Every year for the past 4 years, 7... [...]

The Marketing Week team has published a video to shares some recent facts and findings on ad spend, viewability, data sharing. We have embedded the video for your convenience. You can read more about these statistics by visiting the following page. Ad spend, viewability, data sharing: 5 killer stats to start your week Marketing Week  [...]

Content Marketing Institute is hosting a webinar on ‘Webinar Benchmarks Report 2018’ on Wednesday, April 25 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “You want your webinars to be the best — but what really goes into the best webinars? We looked at over 19,000 webinars to find out, and the results were surprising. On Wednesday, April 25th, we’re going to reveal ON24’s “Webinar Benchmarks Report 2018.” In this live, interactive webinar, we’ll cover... [...]

An effective copy helps you closely connect with your prospects and turn them into customers. Continuous practice and observation is the key to creating effective piece of copy. Copyblogger columnist Stefanie Flaxman has shared a five-step guide to help marketers make their copywriting more effective. Flaxman says, “Writers have to gain momentum to fuel their careers. They need to publish content regularly in order to make the best choices for their work going forward. So, how do we marry these two ideas — precise communication and writing practice? I call it the balance of The Prolific... [...]

Copyblogger’s Kelton Reid has posted an interesting article aimed at helping marketers improve their copywriting and content creation strategy by observing some of the Hollywood hits. Reid has cited the recently released Steven Spielberg movie Ready Player to reinforce the need of novelty in content. Focusing the need for an audience-first mentality, Reid says, “There is an entire museum in Ann Arbor, Michigan nicknamed the Museum of Failed Products that journalist Oliver Burkeman describes as “… the only place on the planet where you’ll find Clairol’s A Touch of Yogurt shampoo... [...]

Econsultancy is hosting the ‘Customer Experience Management’ webinar for marketers on Wednesday, April 25. The Econsultancy team says, “Econsultancy’s Trends Webinar for April 2018 looks at the latest trends, data and best practice within customer experience Management. This insight comes from Econsultancy’s own research and recent report on Customer Experience Management along with collated third-party data and statistics. Key Points covered in this webinar: What is customer experience management (CXM)? Survey findings: How many businesses have a CXM strategy? Impact... [...]