Marketing is a game of focus that comes from both the sides – brands and customers. Getting the attention of prospects in the beginning of marketing process. Econsultancy columnist Nikki Gilliland has shared three ways marketers can measure and improve user atention span online. Gilliland says, “After all, in a world of breaking news, on-demand content, and constant mobile usage – user attention is shorter than ever before. A Microsoft study found that the average attention span declined from 12 seconds in 2000 to eight seconds in 2015. Rational thinking would suggest it has got even... [...]

Econsultancy’ Nick Hammond has shared an article highlighting the challenges and opportunities being brought by the voice search. Focusing on the marketing changes we could expect from voice, Hammond says, “Some of the more obvious effects of voice activation may include — the complementing of human customer service with voice activiation; the ‘long-tail’ impact on search (as voice searches are generally longer than text searches); and the rise of selling through voice search. Some less obvious effects may include — the monetisation of ‘conversation data’ and the... [...]

ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]

AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]

Forbes contributor Brian Sutter has shared three content marketing trends that will rule 2018. Sutter says, “Welcome to the spring of another year. And with the same predictability of shorts and t-shirts, the “Trends for 2018” are being established. Every industry and niche will publish a few of these pieces outlining trends. Some industries – like content marketing – will publish several dozen “Trends for 2018” round-ups. This is all well and good, of course. I don’t mean to bash an article format that almost always gets clicks and shares. But it’s an odd commentary and... [...]

The General Data Protection Regulation (GDPR) will be applicable in the European Union from May 25, 2018. Several researches have revealed marketers’ hesitation as it comes to be prepared for the new law. AWeber columnist Brandon Olson has shared five ways marketers can keem themselves ready for the GDPR. Olson says, “There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR. 1. Continue to abide by AWeber’s terms of service and privacy policy We recently updated our... [...]

Techchrunch has reported that Facebook is facing a defamation lawsuit over fake advertisements from a consumer advice personality Martin Lewis. According to Lewis, Facebook could not stop fake ads despite repeat complaints. Lewis has been quoted saying, “I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them,... [...]

Later this week, Kevin Fahey is offering you a chance to receive his expert coaching in online marketing. To give you a taste of what’s in store for you, he has prepared three videos. One has already been released. One is being released at 8 AM today. And the third is being released tomorrow. For years Fahey has been marketing online and training new marketers in getting their business online, too. This upcoming IM Coaching Series is the culmination of all his experience and his teaching. If you think you might be interested in his upcoming training, here’s a summary: • Live Training... [...]

Gartner has shared contributor Chris Pemberton has shared five marketing predictions for the year 2018. The predictions point the shifts around authenticity, organization and tools that will be important factors for succeeding in 2018. Pemberton says, “Newbold-Knipp shares Gartner’s top five marketing predictions for 2018 and beyond. Seventy-five of the top 100 global consumer brands will lose 20% of their brand equity value to declining brand perception and loyalty by 2020. The two sources of brand equity — customer experience-based loyalty and advocacy and advertising-based awareness... [...]

The voice is ruling over the web and so a clear question that would come up to our minds is – what is the future of screen-based search? Econsultancy columnist Marcus Tober has shared five points justifying the survival of screen-based search in the coming years. These facts also tell us plenty about the marketing based on this technology. Tober says, “To be sure, voice assistants and voice activated devices are fantastic. They allow you to be online, scour the web and remain productive when your eyes and hands aren’t free – while driving, cooking, walking, socializing, exercising... [...]