Google Sheets is a great tool to create effective reports. Some add-ons make it even better as they are helpful in making the reports more informative. HubSpot columnist Caroline Forsey has shared twelve Google Sheets add-ons that can help marketers streamline reporting. Forsey says, “Here are 12 Google Sheet add-ons that can streamline your entire reporting process. Email 1.autoCrat: When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also... [...]

A NetApp survey has revealed that about 35% of global businesses think General Data Protection Regulation (GDPR) threatens their existence. The GDPR is coming into effect from the next month and they survey shows that the businesses are not yet ready. Here are more findings from the NetApp survey: 51% of global businesses think GDPR results in reputational damage 67% of global businesses think they may not meet the GDPR deadline In EMEA, levels of concerns have decreased by 9% over 15 months 40% of business have confidence in knowing where their data is stored. To explore more... [...]

Appealing your readers and customers personally can give an edge to your marketing. It can only be achieved by creating a copy that become a channel of effective communication between you and your customers. Copyblogger’s Stefanie Flaxman has shared seven tips to make your message more personal. Flaxman says, “If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips. 1. Let your audience guide you Select the stories you tell based on who you want to attract. Your goal is to show the people who... [...]

TechTalk’s Kayla Elliott has published an informative article that can help you find out if the Facebook data leak issue has affected you in any ways. Elliott says, “There are speculations that by segmenting the content shown to different Facebook users based on their personal information, their perceptions of the election candidates were impaired.  Therefore, theoretically this may have made voters vote a different way than had they never been shown the information segmented based on their personal information.  Due to those concerns, some reporting outlets believe the U.S. election... [...]

Your blog works as a window that allows your prospects and customers to explore the products and services you are offering and allows you to keep in touch with them. A conversational blog helps you build effective relations with your customers. Entrepreneur contributor Suhaib Muhammed has shared three tips to create and post attractive blog posts. Muhammed says, “How do you capture your prospect’s attention with your blog post, glue them to your page, and turn them into a loyal reader or customer? Win them over with quality. Here are three ways to do that. 1. Create Mona Lisa–level content... [...]

Gaining and nurturing the customer trust is the ultimate success formula for any brand. It requires persistent efforts to keep the customers happy. Entrepreneur contributor Scott Oldford has shared five strategies that can help brands keep their customers satisfied. Oldford says, “Social proof marketing provides you a platform to speak to people you do not know yet. From there, you can build their trust, but until you capture their attention you have nothing to work with. So, how do you do this? It begins with these five types of social proof marketing you need to start using now. 1. Customer... [...]

Any form of marketing begins with a solid plan. Similarly in online marketing too you need to prioritize your actions and the way you are planning to reach out to people for better results. Entrepreneur contributor Harnil Oza has shared seven steps to create an effective online marketing plan that brings out desired results. Oza says, “You must adapt your business to everything that is happening, thus anticipating all the challenges that may arise. How? With a good online marketing plan. Here are the essential steps to develop an effective online marketing plan. 1st Step-  Analysis of the... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. In addition, designing T-shirts takes a lot of time, requires skill and software that can be expensive, and the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no cost of goods and with no risk. Covert Shirt Store, Version 2 was just released. It’s an upgrade to... [...]

The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales. If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think... [...]

MOZ columnist Zee Hoffmann Jones has shared some case studies on how the beauty brands use Instagram to make more out of the social. Jones says, “Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points: What coffee shop do you like to go to? Which mascara... [...]