Econsultancy is hosting a webinar on ‘The Internet of Things IoT’ on Thursday, May 24 at 2.00 pm EST. The Econsultancy team says, “IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large. Key points covered in this webinar: Demystify the Internet of Things (IoT) for marketers Equip marketers with an overall understanding of IoT and... [...]

Business 2 Community is hosting a webinar on ‘How B2C Marketers Drive Sales with Omni-Channel Campaigns’ on Thursday, May 24 at 2.00 pm ET. The Business 2 Community team says, “In this webinar, we will break down one of the fundamental tactics that B2C marketers are employing to truly boost sales and cultivate customer relationships — sending personalized messages across multiple channels. Key Takeaways Join our live, interactive webinar where you will learn what some of today’s top brands are doing to achieve omni-channel marketing success. You’ll come away with practical... [...]

Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services. Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing. On improving engagement, Gilliland says, “Engagement has long-been viewed as the ultimate goal for influencer marketing. However, with recent controversy over instapods working to ‘juice’ engagement, it’s been suggested that this kind of metric is untrustworthy. Alongside this is the revelation... [...]

Quora has launched image ads on its advertising platform. The company had launched text ads a year ago which according to Quora “have delivered a strong return on investment for our advertisers while also providing them a native, high-quality way to reach and engage with Quora’s audience”. For creating an Image Ad, advertisers will need to upload their company logo and an image which will appear alongside the text headline and ad description. Here’s how the Quora Image Ads look like: Introducing Image Ads on the Quora Advertising Platform Quora  [...]

Artificial Intelligence is playing a pivotal role in enabling the brands to offer a personalized experience to your website visitors. It helps you build an effective communication channel with them. Business 2 Community contributor Nasrullah Patel has shared an article on how AI is shaping the future of web designs. Patel says, “Based on AI’s capabilities, some companies have already introduced a Do-it-yourself website platform such as The Grid. This platform builds a website which makes relevant design decisions entirely depending on Artificial Intelligence. It smartly analyzes the website... [...]

Customer testimonials are proven for their ability to help you convert more prospects. Testimonials help you share the satisfaction level of your present and past customers. Shopify contributor Kaleigh Moore has shared an useful article on persuasive power of testimonials and how marketers can get and utilize great testimonials. Moore says, “There have been quite a few studies that look into the effectiveness of testimonials in relation to ROI. The results indicate that they do, in fact, have a major impact on conversions and sales. The numbers don’t lie: Econsultancy data shows that... [...]

Content Marketing Institute has published an ebook titled ‘The 2018 Guide to Essential Content Marketing Tactics’. This ebook explores the value proposition of the most popular content formats and explains how each one can be used to your brand’s best advantage. It covers the following: Detailed descriptions of the tactics content marketers rely on most this year New research data on their use and how critical they are to achieving success Insights that will help you decide which tactics best fit your needs Tips for optimizing your content’s performance Best-in-breed examples... [...]

An effective copy helps you convert more prospects into customers. It has the power to effectively elaborate the major features and advantages of the products or services you are offering. Many a time very minor mistakes mar the impact of your copy and become hindrances. Copyblogger columnist Nick Usborne has shared five conversion-killing copywriting mistakes that we should avoid. Usborne says, “Let’s go through five of these mistakes, one by one, and figure out how to correct them. Conversion Killer #1: You write to the wrong person Sometimes this means you’re writing to totally the... [...]

MOZ’ Will Critchlow has shared the kind of consequences marketers may face when it comes to Google’s GDPR compliance efforts and its impact on the data. Highlighting Unexpected consequences of GDPR Critchlow says, “When you deal directly with a person in the EU, and they give you personally identifiable information (PII) about themselves, you are typically in what is called the “data controller” role. The GDPR also identifies another role, which it calls “data processor,” which is any other company your company uses as a supplier and which handles that... [...]

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]