A great About Us page tells people about your company and its products and services. It is an art to come out with an outstanding page for your website. HubSpot columnist Lindsay Kolowich has shared ten well-designed  ‘About Us Pages’ and some useful tips to make your own. Kolowich says, “Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. It’s that compelling content that’s crucial to making inbound marketing work for your... [...]

Customer reviews work as an irresistible asset for the online businesses. But we cannot expect the reviews to be positive always. We as marketers need to cultivate the skills to handle the negative reviews tactfully. Econsultancy columnist Marina Cheal has shared four tips to help marketers deal with bad reviews. Cheal says, “The good news is that a few bad or lukewarm reviews can actually be helpful to your brand. Customers find it more authentic when they can see a company has slipped up but rectified it. In fact, customers spend more than five times as long on a site when they interact... [...]

Forrester is hosting a webinar on ‘How To Avoid Harmful Bias And Discrimination With AI’ on Tuesday, May 22 at 11.00 am EST. While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences.  Attend this webinar to learn best practices for building ethics into AI. Key takeaways: Learn how unintentional harmful bias seeps into... [...]

Video is adopted as an integral part of the online marketing strategy today. It helps brands and marketers reach out to the masses and pass their messages in a strong manner. Adam Hayes of Business 2 Community has shared some useful statistics about use of video in marketing. Talking about widespread adoption of video, Hayes says, “Video marketing is more ubiquitous than ever, and you’d have been forgiven for thinking everyone was on board 12 months ago. However, our numbers suggest that 2017 saw a staggering upturn in adoption, with a 17% increase in companies using video as a marketing... [...]

The Business 2 Community contributor Allen Finn has shared five new features that are coming to Facebook ads. Finn says, “While the mainstream media has quickly latched onto Facebook’s Match-killer (the online dating juggernaut’s stock tanked yesterday when Zuck and co.’s relationship-centric app was announced) and improved functionality aimed at removing instances of bullying / subversion of the democratic system, there were a handful of exciting announcement that could very well impact the way you market your business. Interested? Good. Let’s dive right in. Track Performance (Even... [...]

The pay-per-click (PPC) advertising enables the brands to get direct traffic from their ads displayed on search engine result pages. Relevant PPC ads can help you get the customers genuinely interested in your product or service. Search Engine Land columnist Amanda Krause has shared useful tips to improve your ad relevance with ZIP code-based geotargeting. Krause says, “If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage... [...]

Google has announced that ‘parallel tracking’ will be mandatory for all AdWords accounts starting from October 30, 2018. According to Google, with parallel tracking, users reach immediately to website’s landing page after clicking an ad while their browser processes URL tracking requests in the background. Google has once again advised webmasters to adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between the browser and the website. Faster, safer and better ad experiences for consumers Inside AdWords Blog  [...]

Customer acquisition is the utmost important thing in business. But getting new customers is not an easy task when it comes to competing with so many brands and marketers online. Business 2 Community contributor Betsy Kent has shared some useful tips to land new customers in five minutes. Kent says, “If you’re an online shopper you’re probably checking out the customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. The power of online reviews is not reserved just for e-commerce.... [...]

In February 2018 Google announced that Chrome will start showing HTTP websites as NOT SECURE. Behind this step Google’s objective is to ensure internet users can easily recognize whether sites are safe or not. GoDaddy team has advised webmasters to move to HTTPS and has answered this question: How long do I have to secure my website? Google estimates the release of Google Chrome 68 sometime at the beginning of July 2018. Once they make the jump, other browsers will likely begin to follow. Part of the HTTPS Everywhere movement, internet browser Mozilla Firefox has already openly stated with... [...]

An effective copy helps you convert more customers from prospects. It helps you influence people and make them feel the need to get your product or service. The Business 2 Community columnist Matt Brennan has shared eleven copywriting secrets that can help you attract new customers. Brennan says, “These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there. This is how. By implementing these easy... [...]