If you want to stay ahead of the game, you need to understand Facebook Messenger and use it (and its automation capabilities) wisely. Messenger Bot Marketing is the biggest game-changer since the start of email marketing . If you don’t want to be left behind, you will want to get on board. With 1.5 billion monthly active users, it can be a goldmind for savvy marketers. Whatever your niche, your potential customers are waiting in Messenger. Kevin Fahey has studied Messenger for over a year and is now sharig what he has learned in the run-up to his new product launch. If you signup quickly... [...]

Content marketing success depends on multiple factors such as the quality of content and the distribution among the right mass. Also the consistency matters equally. Forbes contributor Brian Sutter has shared ten reasons why the content marketing fails sometime. Sutter says, “Nobody wants to fail. And yet, it happens all the time. Especially in content marketing. Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong. These ten issues are the usual culprits: You never... [...]

Have you seen any downward trends in the sales? It could be due to the customer dissatisfaction or because of ineffectiveness in your marketing efforts. Forbes contributor Jennifer Davis has shared five ways to help brands bridge the gap in their sales and marketing efforts. Davis says, “Pointing fingers is a familiar and repetitive motion between the sales and marketing groups of many companies.  “It is very common to have marketing people complain that sales isn’t following up on leads and salespeople complain about the lead quality and quantity,” explains Bob Perkins, the founder... [...]

Today every business tries to connect with the world by the way of Internet. As we know the Internet technologies have made it possible for the brands to widely publicize their products and improve sales. Entrepreneur contributor Rocco Baldassarre has shared four ways to improve your business using the marketing push techniques. Baldassarre says, “There are multiple reasons to move toward push campaigns and reach users that might be interested in your company but are not familiar with you. Whether your company has achieved its full search potential or if the search campaigns are becoming... [...]

Most brands and marketers use email as a tool to reach out their prospects and customers. And as email offers them the flexibility to present their offers in a personalized manner, email marketing is one of the most preferred tools. Entrepreneur contributor Syed Balkhi has shared four steps to help marketers launch their initial email marketing campaigns. Balkhi says, “In order to have a successful email marketing campaign, you’ll need people to email. That’s why you have to build up your email list to be a moneymaker for your business. Having an email list allows you to have a ton of... [...]

The Entrepreneur magazine team has published a podcast ‘Building an Influential Personal Brand’ with Rory Waden. About the podcast Lewis Howes says, “Rory and I met years ago and would meet up every once in a while at different events. But it wasn’t until I felt the need to call him a couple of months ago that I truly learned about Rory’s genius. I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it. So I called Rory out of the blue and asked if I could come meet him to talk about... [...]

Entrepreneur magazine team has published a video featuring Scott Oldford on ‘How Much Do You Really Need to Spend on Facebook to See Profits?’. The Entrepreneur magazine team says, “In this video, Entrepreneur Network partner Scott Oldford talks about how you can make Facebook ads work for your business, depending on your goals and budget. Managing the finances of your business is part and parcel to running ad campaigns. Olford estimates that, to achieve any profit, you should try to get one person out of 100 potentials. This means you should aim to get one person to buy a product... [...]

According to Statista, in 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. The ecommerce is changing with the new technological innovations. And these innovations are making it grow faster. Econsultancy columnist Manish Dudharejia has shared five ways ecommerce is being revolutionized now. Dudharejia says, “Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride. That... [...]

AdWeek is hosting a webinar on ‘What Offline Measurement Says About Digital Performance: In-store Sales Enhance Your Online Footprint’ on Tuesday, July 31 at 1.00 pm EDT. The AdWeek team says, “While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts—across the web, mobile web, in-app or connected TV environments—on in-store foot... [...]

User engagement leads to marketing success as you are able to reach them out fully. With multiple tactics you can improve your user engagement, but have you tried it with the content? Marketing Land contributor Kristopher Jones has shared eight tactics that can help you improve your user engagement with the help of content. Talking about the use engagement metrics, Jones says, “The most common set of user engagement metrics that correlate to content relevance and quality is: Click-through rate. Pages per session. Average website visit duration. Customer acquisitions. Conversion rate (subscribing,... [...]