To make your e-commerce business successful you need to get more prospects and convert them. It leads to improved sales and enhances your brand. Entrepreneur contributor Nathan Resnick has shared six ways to improve your conversion rate and make more money from your e-commerce venture. Resnick says, “Here’s a closer look at some of the things you can do that will help you learn how to best optimize your efforts. 1. Narrow your target audience. Far too many e-commerce entrepreneurs fall into the trap of trying to be all things to all people. This makes it hard to bring qualified leads to... [...]

Search Engine Marketing columnist Joy Hawkins has shared a case study explaining the impact of Google reviews on local ranking. Hawkins says, “In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous profiles that didn’t have a profile attached to them. Since they didn’t have profiles attached, it would also... [...]

PLR gives you a quick way to get your site up and running. Professional writers create content you can use as though you had written it. You turn it into blog posts, articles, even downloadable reports and premiums as incentivs for optin into your mailing list. Kevin Fahey, a marketer who frequently releases PLR for other marketers has just released a large bunde of health-related PLR for you to use any way you like in your business. Look at all you are getting in this bundle: • 10 High Quality Written Reports on Health Topics • 50 Compelling Health-related Articles • 10 Engaging Health Videos •... [...]

Search Engine Land columnist Barry Schwartz has reported that Google Posts now features ‘call now’ button to allow users to call the business. Schwartz  says, “Google My Business has added the ability for businesses to add a “call now” button to their Google Posts. Before, the call-to-action options on the Google Posts for the “What’s New” box included “book,” “order online,” “buy,” “learn more,” “sign up” and “get offer.” Now Google has a new option that lists the business’s phone number”. Schwartz has also shared a screenshot of how... [...]

Entrepreneur magazine team has published a video featuring Alex Berman on ‘How to Write Cold Emails That Get Opens and Get Sales’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails. Berman goes over some tips about why certain cold emails are conducive to making sales over others. The subject of an email, combined with the first few lines of the email, work towards forming the customer’s impression about your marketing material. Generic... [...]

Email marketing needs to be innovated and for that you should be constantly experimenting with this one of the most successful marketing technologies. Marketing Land columnist Ryan Phelan has shared four ways you can make significant improvement in your email marketing strategy with ‘click strategy’. Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name). Almost all marketers test subject lines. It’s easy to do, now that... [...]

Entrepreneur magazine team has published a video featuring Scott Oldford on ‘To Get Paid What You’re Worth, Stand Out in a Small Industry’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Scott Oldford talks about how being the big fish in a small pond can help you get paid what you’re worth. In order to get paid what you’re worth, consider taking tactics that are working on a large scale and applying them to a smaller market. By creating leads and targeting to a small number of people, you can establish yourself as an influencer in... [...]

You SEO efforts (Search Engine Optimization) need to be up to date with the changing search engine algorithms. We need to have a specialized strategy for the SEO as it leads to the major web-based performance. Entrepreneur contributor Rohan Ayyar has shared four tips to help brands improve their SEO strategies. Ayyar says, “Google is a clear market leader in the search engine segment, with over 90% of global market share. And they have repeatedly indicated that the algorithm prioritizes established brands over unknown ones, by means of various factors that place more importance on entities,... [...]

Purpose-driven marketing is the strategy that revolves around the core objective or purpose of the brand. It is beyond the sales goals. Content Marketing Institute columnist Kim Moutsos has shared three lessons to help brands improve purpose-driven marketing. Moutsos says, “The 2018 Cone/Porter Novelli Purpose Study found that “78% of Americans believe companies must do more than just make money; they must positively impact society as well.” Among the other findings: Two-thirds of consumers surveyed say they would switch to a product from a purpose-driven company, and 68% say they would... [...]

Twitter has started monitoring its user accounts to make the follower counts  meaningful and accurate. Twitter’s Vijaya Gadde has announced that the company has locked accounts when we detected sudden changes in account behavior. To help its users about it, Gadde has answered four important questions. Gadde says, “Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation. Though... [...]