Email marketing requires persistent efforts to bring out desired results. With creative experiments with your email campaigns you can improve your sales and achieve your targets. One element that helps you in email marketing campaign improvement is the subject lines as it is the first thing that your subscribers see in their inboxes. HubSpot columnist Braden Becker has shared twenty one email subject lines that can help in getting more opens that add to the overall success rate of your email marketing campaigns. Becker says, “If you’re an email marketer, or just someone who happens... [...]

Shopify has launched ‘Shopify Academy’ for e-commerce and retail entrepreneurs. The academy will offer free trainings in the forms of on-demand courses, webinars and more. Jonah Wolfraim says, “Running a business is no easy feat, and knowing where to begin can be even more challenging. Should you focus on developing the perfect product, or instead search for a lucrative market to sell to? Should you invest in your brand identity, or get right to knocking on doors? All of these questions and many more are faced by entrepreneurs on a daily basis. That’s why we’re launching Shopify... [...]

It isn’t easy to create a compelling website, one that nudges the visitor to take action without seeming overly pushy. But with the release of the new LetSetCom collection of tools, it just became a lot easier. Look some of the things his new software tool suite can do for you: ► This new software is friendly to beginners; there should be no technology barrier for anyone. ► Sophisticated Link Cloaker that does deep masking, personalization, shrinking, cloaking, tracking, organizing and managing your links ► Creates Review Boxes to increase trust and perceived authority to boost sales ►... [...]

According to Statista, in the second quarter of 2018, Facebook had 2.23 billion monthly active users. Going back to the third quarter of 2012, the number of active Facebook users were one billion. Recent Recode report suggests that the social network’s user growth getting even slower. The report states that Facebook added 22 million new daily users last quarter which is smallest quarterly jump since at least 2011. Kurt Wagner and Rani Molla say, “Facebook’s string of screwups may finally be coming back to hurt the company where it counts — its user growth. The social media giant... [...]

In the second quarter of 2018, Amazon’s net sales increased by 38%. The company has reported $52.9 billion in sales. The company’s net income has reached $2.5 billion in the quarter. CNBC’s Eugene Kim says, “Amazon’s net income saw a whopping twelve-fold increase from the year-ago period, to a record $2.5 billion, marking the third consecutive quarter of surpassing $1 billion in profits. Amazon’s quarterly profit topped the $1 billion threshold for the first time in the fourth quarter of 2017”. Commenting on Amazon’s Q2 results, AdWeek’s Lisa... [...]

Web push notifications are the alerts that websites send to their users in real time even after the browser was closed. They can be a great asset to the brands for sending offers and promotions to their prospects. ReadWrite columnist Marry Ann has published a comprehensive guide to how web push notifications work. Ann says, “From the time web push notification has come into the picture, online marketers have opened doors to brand new possibilities. Web push notification has given new meaning to their marketing strategies and given them the brilliant opportunity to tap the target audience... [...]

Marketing is all about getting new prospects and convincing them to buy a product or services. It is important for you to make it to what has been promised while you approach the prospects for the first time. ReadWrite contributor Frank Landman has shared three ways you can work on your marketing efforts so that they can bring great results. Landman says, ” Consumers want inspiration, not aspiration, and that comes from businesses communicating attainable values, missions and needs — something small businesses excel at. So instead of feeling pressured to replicate the multimillion-dollar... [...]

Getting prospects and converting them into regular customers is a challenge for most e-commerce brands. The overall e-commerce segment is rising quickly and if your site is not making desired sales, you should be worried. ReadWrite contributor Maggie Aland has shared five reasons your site is not generating satisfactory sales and the ways you can improve sales. Aland says, “You’ve heard that e-commerce is an incredibly easy way to make money selling products, so you set up your site…and yet all you’re getting is crickets. You think your products are pretty unique, so what gives? Why... [...]

Technology has taken the centerstage when it comes to the process of branding and marketing. It allows the companies to enhance their reach and create new markets for the products and services. Econsultancy columnist Jeff Rajeck has shared five ways marketers have adopted to improve marketing results. Rajeck says, “Econsultancy, in association with Epsilon, recently invited dozens of client-side marketers in Shanghai for roundtable discussions on the topic. Five interesting trends emerged, the summaries of which are listed below. 1) Marketers are using a wide variety of data points to ‘get... [...]

Econsultancy team is hosting a webinar on ‘Social Media’ on Thursday, September 20 at 12.00 pm EST. The Econsultancy team says, “Social media moves quickly, with platforms and trends evolving all the time. Econsultancy’s September subscriber webinar will focus on social media. This webinar will provide an overview of the latest trends in social media, equipping subscribers with what they need to know about the latest updates across multiple platforms. Bringing to life data from the Econsultancy Social Quarterly and recently updated Social Media Best Practice Guide, this... [...]