Econsultancy is hosting a webinar on ‘Powering your customer experience using AI’ Hearts’ on Thursday, July 26 at 12.30 pm EST. The Econsultancy team says, “Join this webinar to learn how to: Know your customer:  Using AI driven insights, you can personalize based on each customer interaction, helping you to stay ahead of competitors and ever-changing customer expectations. Deliver exceptional value: Use AI to understand customer interests, preferences and priorities, adjusting content experiences so that your brand drives value and relevance. Continually improve your CX:  ... [...]

Writing is a serious and creative job which also demands regularity. These three things, when put together – develop authenticity. And when such a person writes, the copy can be irresistible. Copyblogger columnist Kelton Reid has shared five qualities of serious writers and cultivating these qualities can help you craft a great copy. Redi says, “We all have our varied neuroses, methods of madness, well-worn manuals, muses, writer porn, and incantations that we feel grant us the strength to face the glaring blankness of the page. But there are five fundamental things that set serious... [...]

New marketing software called Vitraffic was just released. It is designed to build website, populate them with interesting content, place ads on it and bring traffic to it, and do it with little effort by you. Let that sink in. Vitraffic takes care of everything from content creation to monetization on autopilot. That’s a big time-saver for any webmaster. It does this by curating content for you from all over the web automatically and then monetizing your site by placing ads for related Amazon products on your site. It can also integrate adsense ads on your site. Then, it will promote your... [...]

There is brand new, cloud-based software coming out today at 11 AM EDT. AzonStation gives even complete beginners free viral traffic on autopilot and lets you use it to: • Get visitors to your site • Build your list • Generate sales, ad revenue & commissions. It only takes seconds for this brand new, proprietary technology to build a site that takes advantage of the power of Amazon affiliate stores and free Google traffic. You can see this new solution here, and if you hurry, you can get an earlybird discount: AzonStation. It only takes 3 simple steps to get going: 1. It curates... [...]

The profitability of the organization helps the brand in growing manyfold. It can be achieved in multiple ways but constant improvement in sales is the ultimate way to reach this goal. Entrepreneur contributor Sania Gupta has shared five ways to help brands improve their profits. Gupta says, “Here are some quick fix solutions that’ll aid in revving up the business profits considerably. 1. Goals with planning and calculations Organizational goals must be mandatorily planned and calculated in terms of numbers. Sales goals, product-wise revenue targets, branch-wise goals, manpower planning... [...]

Boosting the sales is a concern that every brand always has. With rising competition this challenge becomes even bigger. Entrepreneur contributor Shweta Sharma has shared eight tips to help marketers boost their sales. Sharma says, “55% of consumers turn to Amazon first when looking for products online. Now that’s a sizeable number of your potential customers. It also means that onsite search influences offline sales as customers’ search, compare, gather and evaluate information before making the final purchase. Ergo, it’s important that your brand is discoverable when customers... [...]

Content development is a creative process that requires you to have an learning attitude. Also you have to face the challenges of getting your content liked by the search engines and finally by your customers. Marketing Land contributor Megan Krause has shared ten points to help marketers create effective content and publish it. Krause says, “Here are 10 ways (plus one bonus tip) to perfect your content before you press that “publish” button. 1. Optimize for keyword search The goal of your content should always be to provide something of value to your readers so trust in your brand increases.... [...]

Social media plays a pivotal role in earning you new customers. Along with Facebook and Instagram, LinkedIn has its huge share that offers a strong marketing to the brands. HubSpot’s Emma Brudner has shared nine ways to help marketers find new prospects on LinkedIn. Brudner says, “Use these fresh ideas to find new prospects on LinkedIn when search just isn’t cutting it. 1. Look at the “People Also Viewed” sidebar Don’t you wish you could clone your best customers? Well, turns out you can with the “People Also Viewed” sidebar. Visit the profile of... [...]

A thoughtfully designed marketing plan serves as a strong base for your marketing actions. It helps you to plan and execute your marketing campaigns. HubSpot columnist Brittany Leaning has shared six elements of an effective marketing plan. HubSpot is also offering free templates to prepare your plan. Leaning says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are six elements every effective marketing plan includes: 1. Business... [...]

Customer reviews work as an asset for your business. The customer acquisition becomes and easy process for you once you are able to tell them how your existing customers look at you. HubSpot ‘s Sophia Bernazzani has shared eight tips to help marketers promote positive customer reviews to grow their brand. Bernazzani says, “Read on to adapt strategies that will make generating positive customer reviews a cinch. 8 Strategies to Get Customer Reviews of Your Business 1. Create different spaces to leave reviews. Before potential customers even make it to your website to learn about your... [...]