Voice search is on rise with the increasing number of Internet connected devices. To cope with this promising change the webmasters need to prepare their websites to effective respond to the voice based actions. To help the brands and marketers in optimizing the websites for voice search, Content Marketing Institute columnist Robert Katai has shared three tips. Katai says, “Let’s focus on three major steps to make your site louder (i.e., higher rankings) for the ears of voice searchers. And, really, these tips work to improve your site for all types of searchers. 1. Optimize for speed Google values... [...]

Econsultancy’s Nikki Gilliland has shared four tips for maximising sales on Etsy e-commerce  platform. Gilliland says, “Etsy first started as a place to sell handmade goods and art. Now, while restrictions have been lifted to allow a wider range of goods sold, it still has an intrinsic community feel. This means that sellers are expected to directly communicate with buyers – before, during, and after purchase. With less of a focus on product page assets, and more on communication, a key way for sellers to improve visibility and sales is through a wider footprint across social... [...]

Econsultancy team team is hosting a webinar on ‘GDPR for American marketers’ on Tuesday, July 24 at 12.00 pm EST. The Econsultancy team says, “GDPR is here and it’s creating chaos for companies around the globe. Find your way around new regulations and find out how they affect your US business by getting your questions answered during our live Q&A. The webinar will be hosted by: • Stefan Tornquist, VP Research at Econsultancy • Alan Chapell, Lead Attorney and President at Chapell Associates. Our experts will offer you a unique opportunity to discuss your concerns... [...]

Forbes contributor Serenity Gibbons has published an useful article focusing on the ways to improve your influencer marketing. She has also shared a list of probable influencers who can benefit your brand. Gibbons says, “According to the 2015 Nielsen “Global Trust in Advertising” report, 83 percent of consumers will trust a peer recommendation, well above any other form of advertisement. That’s because their peers aren’t trying to sell them something. Plus, these recommendations are based on actual experience with specific results. Done correctly, influencer marketing can deliver... [...]

Video creation is a challenging process as you need to make it such so that your video works for you in an effective manner and leads your business to more conversions. Marketing Land contributor Jacob Baadsgaard has shared eight questions that will lead you to create better video for your business. Baadsgaard says, “After all, can you really afford to invest hundreds or thousands of dollars in a video ad that doesn’t produce good results? Fortunately, if you’re thinking about making video ads, there are a few simple questions you can ask yourself that will save you from making some... [...]

Content marketing is a blend of content and the way it is distributed to your target audiences. You need to bring the in the concept of relevance first and then you can integrate the concept of promotion in your content. Content Marketing Institute’s Lisa Murton Beets has shared five research-based actions to help marketers improve their content marketing efforts. Beets says, “A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. Take... [...]

In continuous improvement of our marketing we tend to and we need to experiment at different phases. This helps us in getting better ROI from our marketing efforts. Many a times these experiments turn out to be the mistakes and harm the brand image. Econsultancy columnist Nathan Levi has shared five things that the CMOs should avoid doing. Levi says, “I’ve listed five things I think CMOs shouldn’t do (which makes a much more interesting and possibly provocative list). This comes from my own and many of my peers’ experience. 1. Don’t try to create demand A wise man once said: the... [...]

Millennials are the people belonging to generation born between 1981 and 1996. According to Pew Research, 50 percent of such millenials have either attended or are currently attending a higher-education institution. Entrepreneur contributor Chirag Kulkarni has shared four strategies that can help you improve your marketing to millennials. Kulkarni says, “Marketers looking to sell to this generation will need to find ways to stand out from the competition. These are some of the best practices for attracting the attention of skeptical Millennials. 1. Focus on producing high-quality video. Video... [...]

Video has come out as a strong tool to help brands improve their sales and overall performance. In b2b sales too you can try different video formats and make more sales. Entrepreneur contributor James G. Brooks has shared some useful tips to improve your b2b sales using video marketing. Brooks says, “Here’s why video case studies are a particularly effective vehicle for B2B marketing: Prospects need something to show their bosses. Frank V. Cespedes, a senior lecturer at Harvard Business School, reviewed 34 million customer/content interactions online. He discovered B2B buyers’... [...]

Entrepreneur magazine has published a video featuring Eric Siu on ‘6 Simple Strategies to Drive More Traffic to Your Content’. The Entrepreneur team says, “If you’ve created content and — after all your hard work — wondered where is all the traffic, consider mixing up your strategy. In this video, Entrepreneur Network partner Eric Siu recommends a few tips to get more eyeballs on your content. One of Siu’s suggestions is to upgrade your content by adding more up-to-date information. Siu gives the example of Wikipedia, which built up its pages of content... [...]