According to an Adobe report, ecommerce sales in US reached $115 billion in Q2 2018. The sales have increased by 14.6% year-on-year. More findings In UK ecommerce sales reached £14bn in both Q1 and Q2 2018, up 10% year-on-year UK consumers buy more groceries online than their American counterparts 40% of Britons buy most of their groceries online, compared to 23% in the US. Talking about the onlines sales in UK, Vijayanta Gupta says, “Growth in UK online spending has beaten previous records, with e-commerce sales exceeding £28bn (over £14 billion per quarter) in the first half of the... [...]

Staying connected with your prospects and customers is one of the prerequisites of achieving success in marketing and making more sales. Also, with a variety of mediums it has become easier to reach out to your customers quickly. Econsultancy columnist Jeff Rajeck has shared three common obstacles that different brands face in connecting with their customers and how they tackle with these obstables. Rajeck says, “Econsultancy, in association with Epsilon, recently held roundtable discussions with dozens of senior client-side marketers to discuss how they are creating customer connections,... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Reputation Management SEO: How to Own Your Branded Keywords in Google’. The MOZ team says, “A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively”. Reputation... [...]

It may be hard to believe, but search engine have been around for 25 years, helping internet users find what they are looking for. In the early days, an army of humans collected data and made it available. Yahoo was the best-known search engine taking that approach. They have tried various user interfaces, including an early attempt by Ask Jeeves (renamed now to Ask.Com) at a conversational interface. Long-time internet users may remember the day when Alta Vista was the king of the search engine hill. Since then, there have been many changes to the search engine road map. As search engines have... [...]

Since social media marketing is an easy way to reach out the masses, most brand depend upon it and many a times they just over-depend. Marketing Land columnist Greg Sterling has shared three social media engagement and conversion points that he noticed during his conversation with Engagement Labs’ Chief Commercial Officer Brad Fay. Sterling says, “Fay said the online social conversation is more visible and obvious than the offline “under the surface” discussion happening face-to-face. Social media conversations skew female and younger “The social media conversation is more female... [...]

Personalisation is an important aspect of marketing that leads to customer satisfaction by the way of crafting personalized marketing messages. Econsultancy columnist Nikki Gilliland ha shared twelve statistics that prove the importance of personalisation. Gilliland says, “A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how... [...]

A customer relationship management (CRM) is helpful in understanding your customers and in further improvement of customer experience. Marketing Week contributor Tina Desai has shared a detailed article highlighting the importance of an effective CRM in the age of customer experience improvement. Desai says, “It goes without saying that positive customer experience is vital for brands to succeed, and according to the CRM Barometer 85% of UK consumers would leave a brand as a result of poor customer experience. When asked what they consider to be ‘outstanding’ customer experience, 52%... [...]

In a recent blog post Snapchat has published statistics revealing the holiday habits of its users. It highlights how and where the Snapchatter spend their money during the holidays. The Snapchat Insights team says, “Few audiences love to shop more for the holidays, or start earlier, than Snapchatters. In 2017, we learned that they bought 20% more gifts than the average consumer who doesn’t use Snapchat.1 And on Black Friday, Snapchatters are 64% more likely to start holiday shopping than Non-Snapchatters.1 So, it comes as no surprise that last year, US Snapchatters made 850M shopping trips... [...]

According to an AdWeek report, Snapchat and Nielsen have partnered to work together for integration of offline data for better audience targeting. Reporting the news, AdWeek’s Marty Swant says, “The news, announced on Wednesday, is an expansion of the companies’ existing relationship that started in 2014. The additions also solidify Snapchat’s programmatic push, which began two years ago and accounts for the majority of ads now being bought automatically on the platform. Improvements over the past year have included measurement and targeting, which are especially important for advertisers... [...]

Social media plays a pivotal role in enabling the brands to reach out more customers online. It enables them to closely monitor their prospects and present relevant offers too. Small Business Trends columnist Annie Pilon has shared ten tips to help marketers improve their social media strategy. Pilon says, “Chances are, your business is already using social media in some way. But with so many other brands also on those platforms, it can be difficult to stand out. So if you’re looking for ways to step up your game on social media and make more of an impact, check out these tips from members... [...]