Chatbots are here to revolutionize the ways brands communicate with their customers. This autonomous form of communication enables brands to improve their customer loyalty too. Small Business Trends columnist Larry Kim has shared fifteen clues to helps businesses find out whether business is ready for chatbots. Kim says, “Maybe you’re wondering if the time is right for chatbots for your business. Is it Time to Look at Chatbots for Small Business? Here, 15 signs it’s time to invest in a chatbot. 1. You have a Blog A chatbot can function as a blog RSS blaster, giving your posts high... [...]

Content creation requires creativity and the technology that helps you utilize that creativity in a way so that the desired content is produced. Small Business Trend contributor Larry Kim has shared information about ten tools that can simplify the content creation process. Kim says, “Every digital marketer understands the importance of content for their success. The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns. Creating unicorn content is one of the biggest challenges for content marketing... [...]

Entrepreneur magazine contributor Jasminder Singh Gulati has shared four tips to build a formidable brand online. Gulati says, “With an online presence, your business can gain customers online and reach prospective ones both locally and internationally. Your business can build a brand name for itself with the help of an established online identity. Utilizing digital marketing methods such as search engine optimization (SEO) for the brand website, helps customers reach and interact with your business easily. While a social media presence can bring added value to the online brand personality... [...]

The Entrepreneur magazine team has published a video featuring Erik Hubernman on ‘The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola’. The Entrepreneur team says, “In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust. The three pillars can combine to add new customers to a new business. Trust is especially important since 75 percent of people say they won’t buy a product without trust. An important way to secure third-party awareness is to... [...]

Business-to-business marketing being a big domain encounters different types of challenges every now and then. Entrepreneur contributor Gavin Finn has shared the five challenges that the b2b sales team face and how you can fix them with marketing. Finn says, “Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. 1. Communicating value Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not... [...]

Google has rolled out the Mobile-First Indexing due to increasing searches for content from people’s mobile devices. With Mobile-First Indexing Google monitors your site performance on the mobile devices. Content Marketing Institute columnist Mike Murray has shared an useful article on how you should Mobile-First Indexing as far as your SEO efforts are concerned. Murray says, “Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan... [...]

Personalization helps you improve the customers response and boosts your marketing revenue. You can personalize your marketing efforts in all the forms you might be using. Econsultancy columnist Nikki Gilliland has shared seven useful facts about the importance of personalization in marketing. Gilliland says, “Pure360’s research suggests that that basic personalisation fails to engage consumers in any real way. Just 8% of survey respondents said that they would be encouraged to engage with a retail brand if they addressed them by their first name. Similarly, only 7% said they would... [...]

Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST. The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation. For this AMA session, we will be exploring how you can leverage influencers to expand your reach online: Aligning your social media strategy to your overall business objectives What are the trends, best practices, challenges and opportunities for social media... [...]

Econsultancy team team is hosting a webinar on ‘Email Marketing’ on Thursday, July 19 at 2.00 pm ET. The Econsultancy team says, “Econsultancy’s Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space. Key points covered: Trends impacting email marketing Key steps to effective email marketing Best practice tips and case studies Understand the challenges organisations are facing in... [...]

Digital Marketing Depot is hosting a webinar on ‘Close the Online/Offline Data Gap with AI-driven Call Intelligence’ on Thursday, July 19 at 1.00 pm EDT. The DMD team says, “Consumers don’t think of their brand experiences as ‘online’ or ‘offline.’ They expect one, consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive... [...]