Link building is an essential part of the online business as it helps your website earn the credits in the eyes of search engines. We know that only the links from quality websites help us earn that credit. Search Engine Land contributor Julie Joyce has shared fifteen points that we should check before choosing a link partner. Joyce says, “In this article, I’ll home in on how we initially determine if a site will make a good linking partner. Checklist of questions Here are the questions and criteria we use to rate a website as we prospect for link-building partners. Use them as a checklist... [...]

Artificial Intelligence (AI) technology is revolutionising the marketing domain by closely connecting the brands with their prospects and customers. Forbes Insights team has highlighted the need to integrate AI into marketing and has shared three major benefits of AI. The Forbes team says, “When looking at AI’s impact on marketing, we see three key benefits: 1. Increasing Productivity: This is the low-hanging fruit when it comes to the promise of AI, but that doesn’t make it any less critical for marketers. Think about some of the activities marketers need to accomplish every day—reaching... [...]

Influencer marketing has become one of the most useful ways to help your brand reach more customers. This form of marketing helps you close more sales. Forbes contributor Serenity Gibbons has shared four sources from where you can find influencers to support your business. Gibbons says, “While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns. Consumers... [...]

To come out as a successful marketer you need to inform people about your brand. In this process social media plays the most crucial role today. Apart from Facebook, Instagram and LinkedIn we have other small scale social platforms that can help your brand grow. Entrepreneur contributor Gabriel Shaoolian has shared an article focusing five unexpected social media platforms that can help you improve your brand awareness. Shaoolian says, “Social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such... [...]

HubSpot’s Anum Hussain has shared twenty-two statistics to help email marketers understand the psychology of their subscribers and improve their email subject lines to make their campaigns perform better. Hussain says, “Email is crucial to salespeople’s success. You invest time in perfecting your email copy, hyperlinking the right words, and placing the right call-to-action. And if no one opens your emails, it could mean your job. That’s where subject lines enter the picture. Whether you’re trying to connect with an executive, sell a prospect, or simply get a friend’s... [...]

Content Marketing Institute is hosting a webinar on ’10 Secrets for Creating Great Webinar Content’ on Wednesday, July 18 at 2.00 pm EDT. The CMI team says, “Webinars are one of the best channels to deliver content in an engaging and interactive way. But many webinars are still boring, talking PowerPoint presentations that offer little engagement but a lot of Zzzzzzz. Join us as ON24’s VP of Content Marketing, Mark Bornstein, shares “10 Secrets for Creating Great Webinar Content.” This session will show you how to create impactful webinar content that engages audiences... [...]

In 2016, Google’s Sundar Pichai announced that more than 20% of searches made with Google app on Android in the US are voice queries. With increasing number of mobile devices this figure would have surely gone up. And so marketers need to adjust with the chancing search trends. Econsultancy columnist Rebecca Sentance has shared four tips to help brands and marketers optimise for the voice search. Sentance says, “Driving seems more like an activity for using voice commands than voice search (playing music, for example, or making a phone call) – but it’s quite easy to imagine... [...]

Econsultancy’s Nikki Gilliland has shared copywriting lessons by sharing the examples of five bad marketing copies. Gilliland says, “Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition. A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting. Here’s a few examples of marketing copy that missed the mark, and what we can learn from the mistakes made. Beware of misconstrued... [...]

MOZ has published a guide called ‘Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients’. Introducing the guide, MOZ’s Miriam Ellis says, “What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What... [...]

AdWeek is hosting a webinar on ‘The Secret to AdWords, Facebook and Display ROI: Inbound Calls’ Hearts’ on Tuesday, July 17 at 1.00 pm EDT. The AdWeek team says, “When everyone uses the same tactics to drive online conversions, how do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower CPL. Join call conversion experts from... [...]