Email is a great form of marketing that has helped almost all the brands around the world. With certain exceptions it has also turned out to be one of the most trusted forms of marketing. Design is something that helps you achieve better marketing results. It allows your brand to speak out loudly and convert more customers. HubSpot’s Lee McKnight Jr. has shared four sales email templates that can help marketers get and keep their buyer’s attention. Lee says, “When it comes to sales prospecting, it’s more important than ever that you write concise, effective communication. On... [...]

The Entrepreneur magazine team has published a video featuring Byron Matthews on ‘Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology’. The Entrepreneur team says, “Miller Heiman Group has been a leader in improving sales performance for companies ranging from retail outlets to large B2B corporations since it was founded in 1960. President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly to keep up with buyers who grew to need more sophisticated solutions from Miller Heiman. He believes... [...]

As the holiday season approaches, we need to sharpen our weapons for acquiring maximum customers and generating tons of sales. A Marketing Land survey reveals that once again social is going to play a pivotal role in the coming holiday season. The survey results show that social is posed to win at the holiday ad spending. Brian Handly says, “Digital marketing continues to grow its dominance over traditional media combining all digital channels, our survey found over two-thirds of ad spend this holiday season will fall into this category compared to the traditional channels like print, TV,... [...]

Influencer Marketing has created great opportunities for both – the people having large following on the social media sites; and the brands that want to reach out huge but targeted masses. In the form of influencer marketing we have also got a tool in which we have to flexibility to set our budgets. But like any other form of business, influencer marketing’s dark sides are also getting revealed. One of the tactics people go for is buying the social media following and then charging huge sum of money from the organizations for promotion. Content Marketing Institute columnist Jodi Harris... [...]

eAn effective copy plays an important role in getting new customers and enhancing the sales online. A good copy covers the most important facets of the product or service you are offering. When it comes to the qualities of an effective copy you should be concerned about the authenticity and creativity. Copyblogger columnist Nick Usborne has shared an useful article highlighting the magic of a great copy. Usborne says, “Sometimes we feel in two minds about things. For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And then your waiter comes by with the dessert... [...]

HubSpot contributor Jami Oetting has shared the ‘Ultimate Guide to SEO in 2018′ to help brands and marketers get the desired output from their search engine optimization efforts. Oetting says, “In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.) You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. But before we begin, I want to reassure you of something. So many resources make SEO complex. They scare readers with technical jargon, focus on advanced elements, and rarely... [...]

If you want to have a powerful online presence, you need a website, and not just any website, but one filled with useful content for people in your niche. One way to create that content is using a blog in which you share niche-specific ideas that are related to hot topics in your niche. You can’t stop there. You also need a social media presence. You social presence can sell directly as well as drive people to your website. In the current culture, people go to social media so often, and with an exploratory frame of mind, that you must not ignore this tool. Of course, your social media account... [...]

Quality content gives magnetic power to your website. It helps the site by attracting the links from other websites. Have you experienced the no-link problem or drop in the incoming links problem with your content in the recent past? Search Engine Land contributor Julie Joyce has shared an in-depth article highlighting some ways to attract quality link for your site through the content. Joyce says, “Here are a few roadblocks I’ve come up against when managing a content outreach program and ways to get around them. When a potential host site already has similar content. If you don’t look... [...]

Amazon, apart from being an ecommerce giant, is also utilizing its web platform to serve relevant advertisements. These ads, according to Recode, are working. The company displays the ads along with the product listing and recently the product pages seem to be full of such advertising. Recorde’s Rani Mulla has presented an analysis of the ad performance on Amazon’s search result pages. Mulla says, “Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive. See, for example,... [...]

Customer engagement is a key driver for achieving success in marketing. All our branding and marketing efforts are set with a one goal that of achieving the customer attention and making them buy our products and services. Social media platforms have been quite helpful in allowing the marketers to keep connected with the target audience and promote their products. Econsultancy columnist Rebecca Sentance has shared three trends that are set to help marketers improve customer engagement in marketing. Sentance says, “In our recently-published report, The Future of Marketing, Econsultancy... [...]