The Stories feature ha been widely paying off on all major social media platforms. But it is in the hands of the designers on how they are able to publish it to the audience. You need to have a design and presentation that gets the viewers’ attention and compels them to click it. Content Marketing Institute columnist Olga Rabo has shared nine ways to help brands make their Instagram Stories irresistible. Rabo says, “This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. While I’ve previously shared seven fresh Instagram... [...]

Amazon has announced that this Cyber Monday was the company’s single biggest shopping day in its history. According to Amazon, customers from the whole world ordered more than 18 million toys and 13 million fashion items (combining on Black Friday and Cyber Monday). Jeff Wilke, CEO Worldwide Consumer at Amazon says, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product selection, and free... [...]

Quora has launched the ‘Promoted Answers’ ad units for its users. This new feature allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Talking about this new feature, Ryan Browne says, “Many businesses are already acquiring customers organically through their answers on Quora, and with Promoted Answers they can reach a wider audience. The format provides a flexible canvas to share detailed information about your product or service that goes beyond the characters allowed in normal ad copy and helps to facilitate engagement through upvotes, comments,... [...]

Video marketing is unavoidable in today’s online shopping experience. That means that marketers who don’t use it are at a disadvantage. Using good videos that grab people’s attention and hold it can make any marketer’s profits increase. But it isn’t easy to make good videos that pull in people to their message. There has to be both emotion and content built into the video. Now you don’t have to go through this complex and difficult process to build great videos: 1. Source attention-grabbing suitable video footage and pay for using it in your business 2. Download... [...]

The Stories feature of all the social giants are in the wave. Today only we reported that Buffer has launched a Stories Creator. To help its users create great video stories, YouTube has also launched a Stories creation tool. This new tool is available to the YouTube creators with 10K+ subscribers. Todd Sherman, Product Lead for YouTube Stories, says, “Creating with Stories is lightweight, easy, and fun. Stories will have the fun creation tools that you know and love. You can add text, music, filters, YouTubey stickers, and more to make your story uniquely you! To create a story, just open... [...]

Return on Investment (RoI) assessment stats tell you whether your marketing campaigns are performing up to your expectations. Content marketing has been well integrated into almost all forms of marketing today and it also requires to be assessed for the return. Marketing Land contributor Casey Wuestefeld has shared some useful tips to help marketers measure their return from the content marketing. Wuestefeld says, “In tracking return on content, there are two key areas where marketers should focus: Engagement indicators Two key engagement metrics to consider when it comes to content are... [...]

Buffer has launched Stories Creator tool for creating Facebook and Instagram Stories. Ash Read says, “Social media users are used to tapping through Stories at a fast rate and, as a marketer, you only have milliseconds to grab someone’s attention in Stories. It takes something special to make people stop in their tracks and pay attention. Designing these thumb-stopping graphics can be hard work, especially if you don’t have a designer on hand to help. Stories Creator allows anyone to quickly create Stories that catch your eye and make you want to take a closer look! With this free... [...]

After Snapchat and Instagram Stories, it was Facebook’s turn to have this wonderful feature and it has been successful so far. The Stories feature lets you express your content effectively and connect to the audience emotionally. Buffer contributor Ash Read has shared an article highlighting the reasons its time we shift to Facebook Stories. Read says, “Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In total, consulting firm Block Party estimates that nearly one... [...]

Having and communicating the purpose of existence of your brand is something that appeals for people. Beyond business it has to be the people-centered approach that connects you better with the audience. Buffer contributor Ash Read has shared some cases on how brands alight themselves towards having a purpose and how they stand by people in adverse situations. Read has also shared three important things that we need to consider while aligning our brand to a purpose. Read says, “Here are three things to consider before aligning your brand with a purpose: 1. Does your brand have a right or... [...]

Today we have several tools and techniques to reach out the prospects and turn them into customers. In this multitech world it becomes tricky to decide which form of marketing is best for our brand. An integrated marketing approach is something that could help us build a better way to grow our business online. It helps brands deliver a consistent, seamless, customer-centric content experience across all channels. Forbes contributor Shama Hyder has shared an article talking about the advantages of integrated marketing. Hyder says, “Since content is the common currency of every market and consumer... [...]