Marketing Land has reported that the US consumer spent $6.22 billion online on Black Friday this year. The data comes from an Adobe report. Robin Kurzer says, “Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics datareleased this weekend — an increase of 23.6 percent over last year. Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs. The shopping weekend was peppered with new holiday shopping records and emerging trends such as an increasing number of consumers making purchases on... [...]

Along with the voice, the visual search too is on the rise. With new features added to the Google Search, it has become very easy for any mobile user to take a picture and search it online. This may get us a newer way to reach out larger audience online. Econsultancy columnist Rebecca Sentance has shared an useful article on the future of visual search in the era of smart glasses and the augmented reality. Sentance says, “Visual search is usually considered something distinct from image search, though there is an overlap between the two technologies. Image search is a type of search designed... [...]

Content marketing has been a parallel thing with other forms of marketing. With rising technological tools it continues to rise. And anything that is growing is prone to have challenges. An Econsultancy article has revealed some of the prominent questions that the marketers have on content marketing. Jeff Rajeck says, “Econsultancy recently held a roundtable discussion on content marketing at its annual Digital Cream event in Singapore. Hosted by Eu Gene Ang, Econsultancy’s Lead Trainer in Asia, three different tables, featuring dozens of brand marketers from Asia’s top-tier brands, discussed... [...]

Video as we know is one of the most important marketing tools today. YouTube has made it easy for us to create and publicize the videos online. Having a broad audience on YouTube means better marketing opportunities. Content Marketing Institute columnist Dennis Shiao has shared some useful tips for getting more YouTube followers. Shiao says, “While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. With so much content available, how can creators gain a fair share of users’ attention? Tim Schmoyer, CEO of Video Creators, offered some insight in... [...]

Research helps us strengthen our base and marketing is not an exception. We have several ways to learn what consumers want so that we could address their needs. Content Marketing Institute columnist Clare McDermott has shared five options you could pursue to research in content marketing. McDermott says, “There are now so many more options other than traditional survey-based studies, and much more creative ways to let your data-freak flag fly – from traditional and studious to quirky and even wildly creative. Let’s look at five options: Traditional benchmarking surveys When marketers... [...]

Email stands tall as one of the most reliable tools for marketing. Also it has been one of the most practiced marketing trend. With changing times and increasing prospects it is high time we put the email marketing on automation so that we could reach out the subscribers in real time. Content Marketing Institute contributor Dennis Shiao has shared six ways to help marketers improve their email automation efforts. Shiao says, “Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published... [...]

Creativity is unavoidable element of the content creation process. It is the newness of the content that attracts your readers and helps to convert them into customers. Content Marketing Institute columnist Kim Moutsos has shared some useful tips to help marketers become more creative at content development and marketing. Moutsos says, “Here are six rules and conventions you should set about breaking and what to do instead to create a smarter content marketing program. Make everything measurable and repeatable Marketers often are scared of things that they can’t quantify or replicate.... [...]

Content marketing requires constant creation of quality content which is a challenging job. Continuously creating fresh content requires persistent efforts. We need to consider remaking our content – from blog posts to video and from video to emails for better conversions. MOZ columnist Laurel Taylor has shared an useful article on how marketers can use their old blog posts fro improved marketing. Taylor says, “On many sites, the sheer number of pages are the biggest reason to consider improving or scaling back old content. If past content managers chose quantity over quality, heaps... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

Content has turned out to be an evergreen part of the branding and marketing strategies. It helps you easily influence your target market and get more sales done. The Entrepreneur magazine team has published a video featuring Erik Huberman on ‘The Simple Reason Content Is Still Integral to Your Business’s Marketing’. Entrepreneur team says, “In this latest video with Entrepreneur Network partner Business Rockstars and Hawke Media’s Erik Huberman, the marketing guru discusses the purpose of publishing content. Huberman describes content as a means for your customers... [...]