Influencer marketing has become one of the most used alternatives for the brands to reach out the targeted customers. It helps you to manage with your marketing efforts in a variety of budget options. quintly has published a comprehensive guide to influencer marketing. It covers from the basic insights to advanced influencer marketing tricks. On getting right influencers, the quintly team says, “When selecting influencers to work with on a new marketing campaign, it’s important that you choose the right influencers as they can make or break your campaign. One of the first mistakes made... [...]

A study conducted by quintly has revealed some interesting facts about the growth of Instagram. The findings are based on an analysis of nine million posts. Here are the findings: The network profiles grew by 33% in a year The Instagram videos received 21% more interactions 31% of the posts feature lengthy descriptions (more than 300 characters in their post description) 55% of the Instagram posts do not have emojis. Instagram Study: We analyzed 9 million posts and here’s what we’ve learned quintly  [...]

Both on Instagram and Facebook the Stories features have helped brands influence more people. Involving your audience always pays. HubSpot columnist Sophia Bernazzani has shared an article to help marketers use the Instagram Stories like a pro. Bernazzani says, “Your Instagram Story is published separately from the photos and videos found in the tiled gallery of one’s Instagram profile. And although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging. How Do Instagram Stories... [...]

Product launching is as important and a serious thing as the product creation. The success of a product depends a lot on the way it is being introduced to the market. The Entrepreneur magazine team has published a video featuring Laura Evarts on ‘Don’t Wait to Launch Until Your Product Is Perfect’. Entrepreneur team says, “In this video from Entrepreneur Network partner Business Rockstars, Lauren Evarts, creator of The Skinny Confidential, talks about how entrepreneurs often let perfectionism get in the way. Evarts says in the video she wishes she launched The Skinny Confidential... [...]

Video has become a handy tool that most brands have been using in their own ways. Different experiments with the video marketing have revealed promising results. Video can be optimized in various formats. Econsultancy columnist Nikki Gilliland has shared five examples of brands using vertical video. Gilliland says, “Not all marketers are so keen to embrace vertical video, it seems, with some brands still persisting with landscape in order to convey greater context and depth. In contrast, we’ve also seen a number of brands embrace and succeed with vertical, perhaps proving why others should... [...]

MoEngage is hosting a webinar on ‘Driving growth with Omni-Channel Marketing’ on Wednesday, December 5, 2018. The presenters will focus on the following points: Need for an Omni-channel marketing strategy Single view of customer: A 360-degree view of users’ lifecycle Driving significant ROI through Omni-channel marketing How ML & AI can boost your Omni-channel metrics Driving growth with Omni-Channel Marketing MoEngage  [...]

Social media marketing is an unavoidable set of tool that helps you enhance your business presence. But to reach out more people closely you need to personally stay in touch with them. Buffer contributor Ash Read has shared some useful tips on achieving social media marketing success with personalization. Read says, “Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research, 80 percent of consumers are... [...]

Digital Marketing Depot is hosting a webinar on ‘Google and Salesforce integration–how the two technologies fit together’ on Tuesday, November 27, 2018 at 1.00 pm ET. The DMD team says, “The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience — from the earliest touchpoints right through to purchase — by combining Salesforce customer data with Google Analytics 360 online data. In this webinar, you’ll hear from Salesforce and Cardinal Path, whose combined expertise is helping brands get ramped up to take full... [...]

Social media marketing is flourishing with plenty of promotional options that the brands are getting with the new social sites and their features. Hashtags have added an extra essence to the social marketing efforts. Buffer columnist Ash Read has shared a study on how Tommy’s Superfoods reached more than one million people with branded hashtag campaign. Read says, “Wondering how to go about increasing its brand recognition and growing its email list, Tommy’s Superfoods turned to Road Warrior Creative, an agency that specializes in food and social good marketing. The campaign — #ThinkVeggiesFirst... [...]

The Practical Ecommerce team has published a video recording of a webinar on ‘Using Amazon to Grow Your Brand and Acquire Customers’. Amazon, apart from its ecommerce business, also functions as an advertising solution and allows the businesses to promote their products and services. Practical Ecommerce team saus, “Consumers go to Amazon to research and purchase products. Independent ecommerce merchants can capitalize by controlling what they sell on Amazon and how they communicate with buyers. Both can dramatically increase brand recognition and, when coupled with innovative... [...]