Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now. Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads. Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve been running online businesses. Admittedly, I didn’t know what I was doing with AdWords and have wasted hundreds of dollars. Nonetheless, it cooled my enthusiasm with all pay-per-click advertising for a long... [...]

Data remains at the center when it comes to targeting the prospects online and initiating an action from them. Right analytical procedure can help you unveil their needs and accordingly you can make your offer. Marketing Land columnist Gladys Kong has shared some useful tips to help marketers responsibly use the data for marketing effectiveness. Kong says, “Balancing trust with providing personalized experiences is something that any retailer handling consumer data today must understand as a business imperative. Healthy approaches to data framework To reach the full potential with the aid... [...]

Email segmentation leads to personalized email campaigns that can result into improved business performance. The Practical Ecommerce team has published a video recording of a webinar on ‘Email Segmentation Strategies for Multichannel Merchants’. Practical Ecommerce team saus, “When marketers segment an email list, they have the opportunity to provide recipients with more relevant content, which may provide better value and could lead to higher conversions and more profit. In this 30-minute online seminar, which first aired on Jan. 23, 2018, we’ll recommend specific email list... [...]

The Artificial Intelligence is on the rise. Smart devices are put in the market to get the maximum number of customers. Googl ehas launched Home Hub, a hardware product which is called a smart device. It is controlled by AI and works with voice commands that are spoken to it by users. HubSpot’s Amanda Zantal-Wiener has tried out the Google Home Hub and shared a comprehensive review in her latest post. Amanda says, “The Google Home Hub is one such video smart speaker — and the one that this piece will focus on. What the Google Home Hub Can Do A (Home) Chef’s Life Once... [...]

Images are the ultimate solution to delivering a great message via your website. An effective photograph helps us effectively convey the message to the visitors. Stock photo sites are a great resource for accessing the photos and using them. HubSpot columnist Carly Stec has shared a list of twenty best free stock photo sites that you can use. Stec says, “The truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of 20 awesome resources for free, high-quality stock images for websites, blogs, and... [...]

When it comes to deeloping a WordPress site, it becomes difficult to decide on which theme to use. WooCommerce is a a good solution to these issues. It is an open-source e-commerce plugin built for WordPress websites. HubSpot columnist Kristen Baker has shared a list of fifteen WooCommerce WordPress themes for 2019. Baker says, “Each WooCommerce theme is different. Below, you’ll learn about their distinctive features and a few key takeaways from each to help you determine the best option for your website, business, and customers. 1. StudioPress Outfitter Pro Theme Outfitter Pro is... [...]

Your website works as the entry point for your customers and lets you welcome them to experience your brand. With new technologies it has become easy to launch a website but creativity wins at it all the time. You must have seen regular updates in most brands’ website as it reflects their readiness to change. Articulate contributor Simon Collins has shared twelve essential statistics about the website design which can be helpful to everyone. Collins says, “There’s no getting away from the fact that your business needs a well-designed website. It’s an important part of your business’... [...]

Search Engine Optimization is a skill everyone of us is need to survive over the web. Fortunately there are multiple sources to enhance our SEO knowledge and put it into practice. The MOZ team has published the Whiteboard Friday video featuring Dana DiTomaso on ‘What SEOs Can Learn from AdWords’. DiTomaso has discussed negative SEO, title tags and meta descriptions, word combinations and extensions in his video. The MOZ team says, “Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time... [...]

AdWeek is hosting a webinar on ‘Stop Asking How People Shop—Watch Instead: Insights from Healthcare and CPG’ on Wednesday, December 5 at 1.00 pm EST. The AdWeek team says, “What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who are increasingly channel agnostic, quickly forming shopping behaviors around retail platforms. Luth Research has been capturing this information through its ZQ Intelligence technology,... [...]

All through 2018, Kevin Fahey has released checklists for various parts of marketing online. Every 4-5 weeks he released a new set of checklists, on a new topic. Topics like: • Email Marketing • Product Creation • Social Media Marketing • Affiliate Marketing • and more. In all, 10 are available. Now, he has created a Black Friday Sale on all 10 of his lists for the year. They are all on sale just for the weekend. Get the ones you need; ignore the rest. If you missed one of his sets of checklists throughout the year, here is your chance to complete your collection at 33% off. But the... [...]