Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019. The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering AI for your customer experience strategy, when is AI the future of customer experience and when isn’t it? This webinar will explore common challenges when implementing AI into your customer experience strategy, including understanding what AI really... [...]

Online user reviews play an important role in improving your online sales. The reviews also work well as user generated content (UGC). The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help small businesses get more online reviews. Balkhi says, “If your online business profile is still looking lonely, with only one or two reviews, check out these five tips to get more online reviews for your small business. 1. Create an email campaign. One way to encourage more online reviews for your small business is to create an email campaign. If you already have an active email... [...]

Creating a video is a part of our marketing strategy and getting it found on YouTube is a must as it helps us get the video seen by maximum people. Business 2 Community contributor Nicole Blanckenberg has shared five YouTube SEO strategies for better keyword research. Blanckenberg says, “How do you streamline your YouTube keyword research so that you’re not only finding better keywords but finding them in a quicker, more efficient way? With these five hacks, of course! 1. Take Advantage of YouTube Auto-Complete YouTube’s auto-complete is a gold mine of important long-tail keywords in... [...]

Words are our weapon when it comes to sending a promotional copy to our prospects. An effective copy helps us convert more customers and grow sales. Business 2 Community contributor James Scherer has shared a list of 100 powerful words that can boost your brand marketing. Scherer says, “Are you looking for guide to communicating with your online audience? How can you grow online through the right marketing words, and which should you avoid? This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. If you want to download... [...]

Aidan Booth and Steve Clayton have been working in online marketing for years. They have a reputation for helping unsuccessful marketers turn around their results. They have developed a 3-Step business model that even beginners can follow to build a durable, lasting, successful, and profitable business, and they are offering a training program for their business that they call Parallel Profits. They are targeting a business service that you can supply that has high demand , but so far, not much competition. In this niche, you only need 7 sales to build your business into a life-changing source... [...]

The Business 2 Community team has published a podcast on ‘How to Integrate Your Digital Marketing and Social Media Plan for Online Success’. This 25 minute podcast will teach you the following: Why you can’t skip the planning process Why if you want to succeed in business today you must have a plan for your digital and social marketing Importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing Why Random Acts of Marketing (RAMs) can kill your marketing results Avoiding Random Acts of Marketing (RAMs) Acknowledging you don’t know your... [...]

YouTube has become a source for making money for several people ranging from young to old. Apart from promoting your products and services through YouTube, there are ways you can earn directly too. HubSpot columnist Braden Becker has shared two ways to help people make money from YouTube. Becker says, “Here’s a breakdown of both monetization strategies, along with remarks from the YouTubers who’ve successfully made money using each strategy. Want to jump to a specific point in this article? Click the following links to jump to each YouTuber, how much they’re... [...]

Search Engine Optimization plays a vital role in growing your business online. There are several elements that form a strong SEO strategy and quality content is one of them. Content Marketing Institute is hosting a webinar on ‘2019 SEO & Content Predictions’ on Wednesday, January 30, 2019 at 2.00 pm ET. The CMI team says, “On Wednesday, January 30th at 2PM ET/11 AM PT, join Seth Besmertnik, Wil Reynolds and Robert Rose as they discuss their SEO & content predictions for 2019 and the changes in our industry. In this webinar we’ll explore these predictions: Customers... [...]

eMarketer is hosting a webinar on ‘Personalization ‘Must-Haves:’ The Blueprint for Success at Scale’ on Tuesday, February 5 at 1:00 PM ET . The eMarketer team says, “Join us for “Personalization ‘Must-Haves:’ The Blueprint for Success at Scale,” and learn how to: Lay the foundation: Organize your data and people to prepare for personalization Establish a plan: Identify short- and long-term goals, and maximize opportunities to deliver the best results and insights Accelerate growth with AI: Use machine learning capabilities to achieve faster,... [...]

Content marketing is growing fast as most organizations are able to achieve positive outcomes from it. Quality content helps you attract more people to your website. To help you create such unique content, Content Marketing Institute contributor Tom Whatley has shared five ways. Whatley says, “I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.” 1. Be your content’s PR team The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers... [...]