Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]

The Ezoic team has published a new podcast episode ‘Bot Traffic, AMP Updates & Utilizing LinkedIn’. Listen to this podcast and explore some useful strategies to improve your marketing. The Ezoic team says “Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google’s AMP conference and what publishers need to know about cultural trends”. Bot Traffic, AMP Updates & Utilizing LinkedIn Ezoic  [...]

Your marketing efforts need right tools to strengthen the campaigns and get desired results. The Social Media Examiner contributor Erik Fisher has published a list of 26 mobile and desktop tools that can help you to improve your marketing. Fisher says, “Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing podcast’s Discovery of the Week. #1: Listen Notes Listen Notes is a free search engine just for podcasts and it works in any browser. With... [...]

The Marketing Dive team has made available a replay of its webinar on ‘Understanding the New Customer Acquisition Funnel’. The MD team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands on your page, they’re prepared to take action and expect your website to provide a rich, specific answer. In our webinar “Why Your Website is ‘Upside Down’ – And How to Optimize It,” we’ll identify and explain the... [...]

Sue B. Zimmerman is hosting a webinar on ‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ on Tuesday, April 23, 2019 at 1.00 pm ET. Join this webinar to learn the following: How to transform your Instagram into a “bridge of opportunity” that becomes your #1 performing marketing platform 3 visual secrets that will transform your Instagram profile into a buyer magnet Exactly how to leverage your instagram to attract potential buyers And the simple 3 step system that every successful brand on Instagram must implement to attract leads and buyers consistently. The... [...]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing team says, “How are the world’s biggest brands transforming themselves with data? In this webinar, Chris O’Hara, author of the award-winning book Data Driven, will explore how brands like Georgia Pacific, L’Oreal, Campbells Soup... [...]

The HubSpot contributor Clifford Chi has shared 2019 YouTube demographics data. It shows some significant trends observed on the video sharing site. Here are some of the findings: Approximately 90% of 18-44 year old American internet users watch videos on YouTube 50% American internet users aged 65 and over watch videos on YouTube 46% of millennials (25-34-year-olds) watch more content on YouTube YouTube is available in more than 91 countries in 80 different languages. Read more statistics on the following page. 2019 YouTube Demographics [New Data] HubSpot  [...]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about: The love/hate relationship between radio and podcasts What comes next for the podcasting market Tips and tricks to pinpointing whether podcasting makes sense for your business”. To... [...]

One of the best ways to boost your online sales is to expand your online reach to more and more people. SEO and social media platforms can help you to enhance your online presence. The Entrepreneur magazine contributor Syed Balkhi has shared three strategies to reach more online audience. Balkhi says, “Here are three essential strategies to put into practice to successfully reach your target audience this year. 1. Optimize for search. Search engine optimization (SEO) is what webmasters use so that their website can rank higher in search engine result pages, or SERPs. SEO categorizes your... [...]

Every week, thousands of domain names are abandoned, including ones that have a valuable asset: YouTube videos with significant viewer counts that link to them or Wikipedia articles that link to them. Finding these asset-rich domain names and putting them to good use can be a quick, simple, inexpensive way to generate online revenue. Joshua Zamora researched this technique and created software that will help you automate this process. His software is called My TrafficJacker. This is a powerful web-based application that allows you to find expired domains that are linked to on Wikipedia and YouTube.... [...]