The Rank Ranger team has published a new episode of ‘In Search’ podcast “What Local Google Features are We Too Easily Passing Over?” featuring Niki Mosier. Listen this podcast to learn the following: What to consider when creating Google Posts What local features are we all forgetting about & how can you capitalize on them? Where we stand in tracking local SERP feature progress What Local Google Features are We Too Easily Passing Over? Rank Ranger  [...]

Mobile Marketer contributor Robert Williams has shared results from a Nielson study highlighting the impact of podcast ads in terms of the customer awareness and brand building. According to the study, 64% of respondents said that ads were a good fit with the content of the podcast. Talking about the future of podcast, Robert Williams says, “Spending on podcast ads is forecast to grow 65% to $500 million in 2019 from two years ago, according to IAB and PwC data cited by Nielsen. But while podcasts look to be an effective advertising channel, Nielsen points to a key challenge for marketers... [...]

Thank to the Artificial Intelligence (AI) wave, with the hep of chatbots we are able to stay in touch with the customers and answer their queries irrespective of timings. But how useful the chatbots are when it comes to improving the customer relationship? The Mobile Marketer contributor Dan O’Shea has shared an article highlighting the impact of chatbots on customers. O’Shea says, “There continues to be hype around retail applications for messaging chatbots. A Juniper Research study from last year suggested that they can provide benefits that include both cost savings and sales... [...]

Today, Sketch Maker Pro is being released. This is a video development tool that can simplify your work beyond your expectations. With this new software you can create whiteboard videos in about 10 minutes. This is SAAS software. There’s nothing to download or set up. You just open your browser, login and start creating lively videos. In your videos, you have the option to add your own images, write your own text, add backgrounds, and more. Second, besides the easy visual creation, Sketch Maker Pro lets you add an audio track from: ► A voice file you had created by an announcer on Fiverr... [...]

The Entrepreneur magazine team is hosting a webinar on ‘Turn Small Biz into Smart Biz: Technology for Growth, Productivity and Customer Experience’ on Wednesday, May 8 at 2.00 PM ET. The Entrepreneur team says, “Taking the time to learn from others can be a great way to start and, often, technology can be a great way a great way to enhance what your business is doing. Join us for a live broadcast, from any device, to learn some of the more surprising benefits from getting “smart” with available tools to maximize time in your day, analyze customer trends to make better decisions,... [...]

Hanapin is hosting a webinar on ‘Master Your Cross-Channel Paid Social Strategy’ on Thursday, April 18, 2019 at 1.00 pm ET. The Hanapin says, “With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements and nuances of each social channel? How can you use search to... [...]

The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve hired the best talent, how do you retain them and protect your investment? Join us as we break down the essential roles in a high-performing marketing team, discuss what makes marketers tick, and show how you can help your team improve their personal and... [...]

Influencer marketing enables to you to reach your target audience and directly market your products and services. But you need to be careful in choosing the right and real influencers. The Entrepreneur contributor Barrett Wissman has shared seven ways to achieve more from your influencer marketing campaigns. Wissman says, “Influencer marketing helps brands bridge the gap between the suspicious and the familiar. Whether you want to convince audiences of your sincerity, educate the masses about your company values or just make a few more impressions, influencer marketing has the answer. To... [...]

AdWeek is hosting a webinar on ‘Take Personalization to New Places: Use High-Impact Packaging to Move Outside the Box’ on Thursday, April 19, 2019 at 1:00 pm EDT. The AdWeek team says, “Product packaging is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, advanced print and data management technology can change the dynamic with personalized packaging that is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, personalized packaging can have a huge impact.  Hear... [...]

Email is one of the most trusted marketing tools that delivers good results. But to keep it performing well you need to come out with strong email marketing strategies which can improve your campaign performance. The Entrepreneur magazine contributor Thomas Smale has shared five tips to improve your email marketing. Smale says, “Still, some businesses fail to realize email marketing’s full benefits, so to convince them, here are five of the best ways for any business to improve its email campaigns. 1. Personalize your email content. Most marketers are aware of the benefits of personalization,... [...]