Many local businesses aren’t taking advantage of the power of Facebook for reaching nearly everyone they want to sell to. That power has many nuances, from ► individual posts that mention the company, to ► purchased ads, to ► groups tailored for people who like a company’s products, to ► tracking pixels that show your ads repeatedly. This last feature is particularly powerful. It lets a company get its ad in front of potential customers over and over again. That’s where new software can help a marketing consultant. Pixel Scout was just released, and it’s being received... [...]

Sue B. Zimmerman has published a video on an Instagram DM (direct message) strategy that can marketers get more sales done. Watch this video to grow your business using Instagram. Instagram DM Strategy (Get Sales in The DM) Sue B. Zimmerman’s Blog  [...]

The Content Marketing Institute is hosting a webinar featuring Tamsen Webster on ‘How to Make Your Ideas Irresistible’ on Wednesday, April 17, 2019 at 2.00 pm ET. The CMI team says, “At the heart of marketing lies one seemingly elusive goal: how do we get people to love our stuff as much as we do? The problem is they … don’t, at least not yet. The even bigger problem? The way we go about trying to convince them usually accomplishes the exact opposite. Thankfully, there’s a surprisingly simple answer, and it lies in how we came up with the idea in the first place. Join Tamsen... [...]

The MOZ team has published a video featuring Rand Fishkin titled ‘The One-Hour Guide to SEO: Technical SEO’. In this video Fishkin has shared nine tips to improve SEO performance. The MOZ team says, “We’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!” The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday MOZ  [...]

The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this seminar. The Falcon team says, “Consistent, predictable business growth – it’s one of the most persistent challenges sales and marketing leaders face today. Every organization faces the same pressures: keeping the lights on, paying its people,... [...]

Your website’s speed plays a crucial role in retaining the visitors and increasing the site traffic. Slow loading web pages cause decrease in your website’s traffic. The MOZ contributor Patrick Curtis has shared a 12-step guide to help marketers and webmasters improve page speed. Curtis says, “Before we jump into specific steps that can help you speed up your backend, it might help to review what we mean by “backend”. You can think of the backend of everything that goes into storing data, including the database itself and the servers — basically anything that helps... [...]

AdWeek is hosting a webinar on ‘Close the Customer Experience Gap: Why Brands Still Have Work to Do to Engage Consumers’ on Monday, April 15, 2019 at 1:00 pm EDT. The AdWeek team says, “Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers from Acquia identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs.  Get an overview of the report... [...]

The AdWeek team has published a video featuring WarnerMedia SVP Frank Kavilanz on ‘How Data Impacts Your Social Media Storytelling’. The AdWeek team says, “Is great brand storytelling powered by art or science? Maybe it requires both, especially on social media. It turns out that a key to creating great stories people want to spend time with lies in the wealth of data being generated. “There’s a tremendous amount of data for marketers to leverage, and so many rich opportunities to discover audiences, their interests, tastes in content and themes to tailor custom messages,”... [...]

Your content marketing efforts need to be synchronized in dimensions such as content accuracy, quality, frequency of publication etc. With a well-planned strategy you can level up your content marketing. The QuickSprout team has shared 34 tips to help you improve your content marketing strategy. The QuickSprout team says, “Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step,... [...]

HubSpot contributor Alex Birkett has a list of 11 best marketing automation software tools in 2019. Birkett says, “A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say — if you’re not using marketing automation... [...]