The TechCrunch contributor Sarah Perez has reported that Google has made it default for all domains to follow mobile-first indexing. This update will affect all the websites that were not coping with the mobile formats as required by Google. Perez says, “The mobile-first indexing initiative has come a long way since Google first announced its plans back in 2016. In December 2017, Google began to roll out mobile-first indexing to a small handful of sites, but didn’t specify which ones were in this early test group. Last March, mobile-indexing began to roll out on... [...]

The Search Engine Journal team has published a new podcast episode titled ‘Boosting Local SEO with Google My Business’ featuring Greg Gifford. Listen to this podcast and learn some useful techniques to improve your local SEO with Google My Business. Brent Scutoras says, “In episode 152 of Search Engine Nerds, I had the opportunity to interview Greg Gifford, a world renown Local SEO expert. Gifford talks about Google My Business, some of the new features to look into, and the tricks and hacks that will help you get ahead”. Boosting Local SEO with Google My Business Search... [...]

When it comes to social media marketing, Instagram has turned out to be one of the most preferred choices of the brands and marketers. The Search Engine Journal contributor Brent Csutoras has shared five tips to improve your Instagram marketing in 2019. Csutoras says, “Follow these five tips if you want to grow your brand and get great results on Instagram. 1. Know Your Target Audience Instagram target audience research should be one of the first things on your to-do list when developing an Instagram strategy. It seems obvious and easy, but still not many people exactly understand what this... [...]

The Artificial Intelligence (AI) wave is becoming stronger and expected to play a wider role in creating new marketing solutions. The Retail Dive team has published a new ebook titled ‘Evaluating AI Marketing Solutions’. The Retail Dive team says, “While it’s clear to retail industry leaders that AI can bring tremendous value, the dozens of vendors that claim their solution is truly based in AI and can solve their pain points can be overwhelming. Our new playbook features five questions retailers should ask to determine whether a solution is genuinely AI-powered. The... [...]

The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]

To grow your ecommerce business you need to measure the performance of different channels to understand how they are performing. The Entrepreneur magazine contributor William Harris has shared four metrics that can improve your ecommerce analytics. Harris says, “Knowing the analytics behind every aspect of your ecommerce business will help you make informed decisions about which areas to change and which to optimize, and when. To do so successfully, start with these four metrics: 1. Customer lifetime value (LTV) Customer lifetime value, or LTV, is one of the most important metrics to... [...]

Search engine optimization is one of the most required things to focus for achieving your online sales goals. To keep you updated on what is working in SEO this year, the Ahrefs team has published a video called ‘SEO in 2019 – What’s Working Today?’. The Ahrefs team says, “Learn the SEO tips and strategies that are working for us and respected members of the SEO community in 2019”. SEO in 2019 – What’s Working Today? Ahrefs  [...]

Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]

The Retail Dive team is hosting a webinar on ‘The Future of Building an AI-Powered Commerce Experience’ on Monday, June 10, 2019 at 2.00 pm ET. The DMD team says, “Shopper behavior is rapidly transforming commerce. Today’s consumers want to access and buy the products, services and experiences they desire, anytime and anywhere. To be successful, brands need to keep up with this evolution and move faster to stay connected to shoppers wherever they go next. In this webinar, hear from Hibbett Sports on how they have built the “gold standard” shopping experience, and how... [...]

Being a marketer you need to have the ability to create a copy that influences people and makes them take a purchase decision. It requires a lot of creative efforts to succeed in creation of a piece of content that works for your. The Entrepreneur contributor Thomas Smale has shared eight tips to create a copy that helps you to drive more sales. Smale says, “The obvious lesson here is that ads are effective but that you’ll spend far less for higher returns through content marketing. And this finding makes mastering copywriting a necessity. So, the next question to ask yourself... [...]