Today influencer marketing has become one of the key tools for reaching out to your target market. It allows you to do target marketing keeping control over your budgetary limitations. The HubSpot team has published a free guide on ‘Influencer Marketing in 2019’ to help marketers understand and implement influencer marketing. Sharing the influencer marketing statistics, Kristen Baker says, “There are a number of statistics that prove influencer marketing is a worthwhile time and monetary investment. There are also statistics that show you which metrics are impacted by influencer... [...]

Selection of the right keyword is one of the most important tasks in the process of achieving higher search engine rankings. In depth research into the kind of keywords that can work for you is very much necessary. The HubSpot team has published a new guide called ‘How to Do Keyword Research for SEO’. This guide covers the following: What is keyword research? Why is keyword research important? How does intent affect keyword research? How to Research Keywords for Your SEO Strategy. Read the full article for in-depth information. How to Do Keyword Research for SEO: A Beginner’s... [...]

The SEM Rush contributor Ross Tavendale has shared a list of useful Chrome extensions for SEO. He has compiled the list covering the areas like Utility/Technical, Search intelligence, Links and Workflow. Tavendale says, “Now you know me. I absolutely love SEO people. So from the moment we start out as juniors all the way up to those really senior stages, we are amazing at hacking things together and building more functionality into what we do. That is why using Chrome is an SEO’s best friend. Now since I have started, I have been using all these different extensions to make Chrome a... [...]

The social media sites have turned out to be one of the biggest sources of the web traffic. With proper planning you can generate quality traffic to your sites and enhance your business. The Search Engine Land team has shared three steps to get more traffic to your sites using social media channels. The SEL team says, “Arguably, it’s easier than trying to rank in Google since you’ve already done most of your work elsewhere — namely, on your own website. That doesn’t mean it’s a total walk in the park, especially if you aren’t already a big and famous brand. But if others do it,... [...]

The Rank Ranger team has published a new podcast episode titled ‘How to Analyze & Approach Google’s Algorithm Updates’ featuring Dan Petrovic. Listen to this podcast to learn how you can improve your search engine marketing by coping with the Google algorithm changes. The Rank Ranger team says, “Today the great SEO experimenter and innovator Dan Petrovic hits the airwaves with us to explore the deep dark depths of Google’s algorithm: Is there something new brewing within Google’s algorithm? Are Google’s confirmed updates a red herring that distract us from... [...]

Whatever it is that you want to do on the Internet, especially if you are just beginning, you need a process that brings you commissions, leads and sales. That’s the only way to earn a good living. Cindy Donovan has developed a system for that exact purpose. If you are in a hurry, go here now: Funnel Joy. You need a few essentials in your sales (including affiliate sales) website: ✓ A lead capture page, to build your lists ✓ A sales letter, to sell your products or services ✓ A review or bonus page to sell affiliate products And, a few more pages, too, for best results: ✓ Confirmation... [...]

The Google Tag Manager enables the webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. It offers flexibility to everyone for managing the code without much technical expertise. To make Google Tag Manager more transparent and helpful, Google has added Custom Templates to it. Google’s Scott Herman says, “For scenarios where the built-in templates don’t cover your needs, we also offer options to deploy your own custom HTML and JavaScript. To help protect the security of your users and sites, we already... [...]

Backlinks from the website having good quality score in the Google help you to improve your website rankings. The Ahrefs team has published a new video on ‘How to Build Unique Backlinks With Resource Page Link Building’. The Ahrefs team says, “Learn how to get powerful backlinks at scale using one of the easiest link building strategies in the book: resource page link building”. Watch this video on the following link. How to Build Unique Backlinks With Resource Page Link Building Ahrefs  [...]

Quality links help you to score better in the search engines. The link building practices that worked a few years ago are outdated today and they may even harm your reputation. To aware the marketers about the state of link building, the Search Engine Journal contributor Roger Monti has published an article on state of links and ranking in 2019. Monti says, “The takeaway for link building, in my opinion, should be to focus on proving trustworthiness and making sure the machine understands what niche our web pages fit into. The way to communicate trustworthiness is to be scrupulous about... [...]

The no-follow links ask search engines to not to include a particular page in the indexing and search results. Knowing how to correctly use them can help you to maintain your websites well. The 99 Signals contributor Mayur Kamath has shared a five-point article on no-follow links. Kamath says, “The purpose of this blog post is threefold, i.e, to understand: What are nofollow links and when they’re used.Why were nofollow links introduced and how they’ve evolved over the years.Why they are important. With that being said, let’s dive into the topic. The Difference Between... [...]