The ICUC team made available the replay of a recently held webinar on’What You Should Do About Negative Online Reviews’. Watch this webinar replay to deal with the negative online reviews about your products. The ICUC team says, “Negative reviews are tough. It’s challenging to know what to do about them, how to respond, and how many to respond to. The fact is 90% of customers read reviews before visiting or purchasing a business. Negative or neutral reviews are almost always inevitable. While the customer is always ‘right,’ no brand or business can ensure all customers... [...]

Video is preferred by most brands and marketers for promoting their products and services as it is a proven tool when it comes to achieving higher conversion rate. Also with the widespread adoption of mobile devices, the reach of video has been extended worldwide. The Social Media Today contributor Melonie Dodaro has shared eight ways to improve your video marketing. Dodaro says, “In this post, I’m going to share eight ways that will help you improve your video marketing strategy, and increase engagement with your ideal clients. Here we go: 1. Know your audience If you try to... [...]

Building an e-commerce business and continuing to strengthen it takes a lot of efforts. You need to try different tactics for getting more prospects and converting them into customers. The MOZ contributor Olivia Ross as shared 21 ways to triple b22 e‑commerce conversions. Ross says, “It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your... [...]

The MOZ team has published a new Whiteboard Friday video ‘What Your Google Tag Manager Container Should Contain’ featuring Dana DiTomaso. Watch this video to learn how to improve the performance of Google Tag Manager. The MOZ team says, “Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this... [...]

The Social Media Today team is hosting a webinar on ‘5 Keys to Unlocking Facebook ROI’ on Tuesday, June 25, 2019 at 2.00 pm ET. This webinar will be conducted by Monica Ho, Chief Marketing Officer,SOCi and Jay Ojea, Director, Solutions Consulting, SOCi. The Social Media Today team says, “Facebook ads present the biggest untapped opportunity in digital marketing. To stay ahead of the competition, today’s brands are moving away from traditional advertising and towards affordable, efficient Facebook ads.  Join Social Media Today, along with SOCi Chief Marketing Officer, Monica Ho,... [...]

A/B testing helps the email marketers to find out which of two email campaign options is the most effective in terms of encouraging opens or clicks. Sujan Patel has shared five A/B testing best practices that can help you to improve your email marketing ROI. VWO blog contributor Patel says, “The best practices described below represent the foundation of an effective A/B testing program. If you’re already familiar with the general structure of A/B testing campaigns, feel free to skip to the next section. Otherwise, make sure you’ve mastered these basics before increasing the complexity... [...]

ClickZ contributor Tereza Litsa has reported some useful findings on spending on various social media platforms. Here are the key findings: Advertising on Pinterest has grown by 107% since last year The CTRs (click-through-rate) have fallen by 37% Overall spending in social advertising grewy by 27% year-over-year in Q1 2019 Video ads account for 41% of the total spending on social advertising. Commenting on these findings, Litsa says, “Focusing on specific channels, Instagram was one of the favorite channels for marketers to invest their budget. Except for Instagram, Pinterest is also... [...]

To improve your sales you need to constantly put in your best efforts for pursuing the prospects. For this purpose you need right tools which can boost your efforts. The JeffBullas.com contributor Rohan Ayyar has shared five tools to grow your business with more sales. Ayyar says, “A newer and more focused emphasis on customer engagement is also reshaping the way companies interact with their clients, as sales, marketing, and customer success continue to merge. This increased focus on longer-term, customer-centric sales relationships means that many B2B firms will need to change their marketing... [...]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘How to Become a Digital Minimalist’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport. He is a professor at Georgetown University and the author of several books including his latest, Digital Minimalism: Choosing a Focused Life in a Noisy World. Newport has also been blogging for over a decade on his own site, and his writing has been... [...]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘Getting Salespeople and Prospects on the Same Side’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “On today’s episode of the Duct Tape Marketing podcast, I visit with B2B strategic consultant and sales expert Ian Altman. Altman created, built, and sold his own business-services and technology companies over two decades. Since then, he’s turned his attention to researching how customers make decisions. His revolutionary... [...]