In email marketing A/B testing or split testing is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns. The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit. For example: You might test the color of a CTA button versus... [...]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are on the rise. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming. How can marketers make sense of all this and focus on... [...]

When it comes to search engine marketing you need to have the knowledge of right keywords and should target them for best results. On the other side you should also be careful from the negative keywords. The Hallam Internet contributor Jack Brown has shared an article highlighting three methods to research negative keywords in Google Adwords. Brown says, “Negative keywords are the crux of any solid search network strategy. They’ll prevent your ads from showing for irrelevant terms that trigger with your keywords. Therefore, you can save money, improve click through rate and ensure the... [...]

ListGrow was announced 7 days ago. During these 7 days, it has been available at a speial launch week price. But that comes to an end at midnight EDT. It is already being used by Affiliate Marketers, Bloggers and Vloggers, eCom Store Owners, Social Media Marketers, Agencies, Freelance Designers and others to dominate their niches If you need to grow your mailing list, here’s a summary of what it can do for you. It is a brand-new app that generates lead funnels in 60 seconds and then grows your list with 100% free viral traffic. In ListGrow, you are also getting: ► 100 DFY Lead Magnets ►... [...]

The Rainmaker team has published a new podcast episode titled ‘How to Write an Epic Blog Post, Part 1: Thinking and Research’. Listen to this episode to discover some useful strategies to create influential blog content. Sonia Simone says, “In this 18-minute episode, I talk about: Digging to uncover the transformation (for yourself and for the world) that you want to create with this piece of content Taking research (way) beyond the basics How to refine and re-refine your idea When to “go shopping in your own closet” for a post Getting unique quotes from experts in your... [...]

Video is an incredible tool when it comes to marketing and promotion of your products and services. You can increase your business performance with the right use of video content. The Google Ad Manager’s Jamie Jordan has shared three ways to improve video viewability and grow revenue. Jordan says, “Higher viewability can lead to better viewing experiences for users, better results for advertisers, and increased demand, fill rates, and revenue for publishers. In fact, increasing the viewability of video ads from 50 percent to 90 percent can result in more than an 80 percent revenue... [...]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read. This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement,... [...]

Content creation is a challenging job. You need to constantly research the newer ideas of content development that lead to customer engagement and conversion. The Digital Commerce Academy team has shared a content confidence checklist to help you develop better content every time. This checklist costs $7. The DCA team says, “The Checklist helps you make sure that your content: Speaks to the right audience Moves your organization toward your larger goals Conveys your authority Shows polish and professionalism Converts interested audience members into loyal customers”. Produce Better... [...]

Choosing right email marketing platform is an essential thing as the success of your email marketing campaigns depend upon the tools that you are using. The Blogging Wizard contributor Adam Connell has shared a list of nine email marketing tools that can help you to strengthen your small business. Connell says, “You need an email marketing service provider. After all, email has a higher ROI than any other marketing channel. The only problem? Which email marketing platform should you choose? The best tool for the job depends exactly on your needs. So, first, I’ll walk you through... [...]

The QuickSprout team has published ‘The Beginner’s Guide to HTML’. This free guide covers the basics of HTML and ways to use it effectively. The QuickSprout team says, “What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s the thing. You can definitely build a website without having to write a line of code. But with that said, once your site is live you should still know how to read and some HTML on your own. So whether you’re creating a new website, have an... [...]