Advertising on Amazon could turn out to be a huge benefit for your e-commerce business. The Entrepreneur magazine contributor Timothy P. Seward has shared five Amazon ad settings you should consider to improve your advertising. Seward says, “Here are the most common issues to look for when performing a self-audit on your account. 1. Create a balanced automatic and manual campaign mix  First, ask yourself if you’re employing a mix of both automatic and manual Sponsored Products campaigns. While it’s a popular belief that manual campaigns are more important (because of the clarity and... [...]

We first met Liz Tomey in 2006 when we got into online marketing. She was one of our first interview guests. Even then, she was known for her expert training. Now she has released The Pinterest Traffic Takeover Workshop: 5 days of expert Pinterest training. If you have been our subscriber for a while, you will know that Pinterest is currently one of the most useful social media sites for marketers. Type “Pinterest” into our search box to see the details. Tomey has been using Pinterest for some time, now, and has developed an expert’s grasp of its capabilities. Now, she will share... [...]

The Adweek team is hosting a webinar on ‘9 Social Media Metrics That Matter’ on Wednesday, July 10 at 1.00 PM EDT. The Adweek team says, “Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. Savvy brands look to these metrics to measure brand awareness, assess the performance of their content and benchmark their share of voice against their competitors.  Join leaders from NetBase for an in-depth look... [...]

The HubSpot contributor Kristen Baker has published a new guide titled ‘Product Marketing in 2019’. Read this free guide to gain some useful insights on how you can innovate your marketing strategies this year. Citing the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s marketing strategy. Without product marketing, your product won’t achieve its maximum potential in the market. Let’s look at why. Product marketing … Helps you understand your customers Allows you to target your buyer personas Teaches you about your... [...]

To keep your online business growing, you need to develop a set of Internet marketing strategies which includes an array of tools and platforms. Link building is one such thing that you should do effectively to drive more and more traffic to your websites. The MOZ contributor Kelsey Reaves has shared an article highlighting some useful strategies to strengthen your link building strategy in 2019. Reaves says, “Our current link building program still leverages some of the tools mentioned in my post from 2015, but we’ve simplified the process. Essentially, it works like this: 1. Identify... [...]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site?... [...]

The MOZ team has published a Whiteboard Friday video ‘The Easiest PR-Focused Link Building Tip in the Book ‘ featuring Rand Fishkin. Watch this video to get some useful aid for your link building efforts. The MOZ team says, “Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday”. The Easiest PR-Focused Link Building Tip in the Book MOZ  [...]

MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET. Attend this webinar to learn how you can improve account-based marketing using data and analytics. The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing. This webinar will delve into the top ABM-related challenges faced by B2B... [...]

Ransomware is one of the biggest challenges that the online businesses are facing today. It is a form of malware that enters your computers through malicious code. Ransomware also targets WordPress sites and puts your business at risk. The Marketing Land contributor Sam Bocetta has shared five steps to secure your WordPress website against ransomware. Bocetta says, “Too many website owners are aware of threats, but don’t take them seriously enough or don’t consider themselves a likely target of hackers. Waiting until after an attack is too late, even if you have a mitigation plan in... [...]

The Duct Tape Marketing team has published a new podcast episode titled ‘The Ins and Outs of Marketing Automation’. In this episode John Jantsch and Jason VandeBoom discuss the importance of marketing automation and personalization. Listen to this podcast to learn the following: How to strike the right balance between automation and human touch. Why it’s important to think about content delivery method as well as the message. Why the future of marketing automation is about individualization. The Ins and Outs of Marketing Automation Duct Tape Marketing  [...]