The Duct Tape Marketing team has published a new video titled ‘What is Marketing Strategy?’ featuring John Jantsch. In this video Jantsch shares his views on what a marketing strategy is and its importance. Jantsch says, “So much of what is put out there in the name of marketing strategy is simply a bunch of marketing tactics. Do this first and you’ll finally be able to choose tactics that work”. What is Marketing Strategy? Duct Tape Marketing [...]
Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve. What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user experience are becoming increasingly important for Google. If your site isn’t set up only as a store for goods people are already seeking, you have to offer more than just good content and technical infrastructure that is easy for Google to crawl. One... [...]
The Social Media Today contributor Andrew Hutchinson has started an article series aiming at helping the marketers learn about the state of Instagram marketing. The first article is titled ‘The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers’. Hutchinson says, “Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users, and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content... [...]
The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots’. Listen to this podcast to learn about Chatbot marketing and implement it. Pusztai says, “When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and... [...]
Continuous experiments can lead you to improve your email marketing campaigns and its performance. The Duct Tape Marketing founder John Jantsch has shared four experiments to help you improve email marketing. Jantsch says, “Here are some of the elements you can play around with when it comes to your email marketing campaigns (plus a tip on how to best facilitate all of this experimentation!). Check it out. 1. Vary Subject Line Lengths For a long time, marketers were told that keeping email subject lines to between 40 and 50 characters was critical. Those are the number of characters that... [...]
The Search Engine Journal team is hosting a webinar on ‘Paying for SEO: A Method for Increasing Lead Volume by 300%’ on Wednesday, June 26 at 2.00 PM ET. The SEJ team says, “In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords. Join this sponsored webinar and learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results. We will walk you through: How to “pay for SEO”... [...]
The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]
Link building is an essential task for getting huge flow of traffic to your websites. Quality backlinks also strengthen the reputation of your brand. The Entrepreneur magazine contributor Syed Balkhi has shared four ways to help you get more backlinks to your websites. Balkhi says, “There are other ways to get more backlinks for your small business website you may not have considered. Plus, with many of these tactics, there’s no need to bother with complicated SEO if that’s not your forte. Here are those ways to get more backlinks for your small business website. Create infographics. Infographics... [...]
When it comes to blogging, the first thing that catches the visitors’ attention is your post’s headline. You need be very careful in crafting a headline that tells them what is inside for them. The HubSpot contributor Ryan Scott has published 13 types of blog headlines that can help you to gain more traffic. Scott says, “The best headlines are the ones that capture the pain points of your target personas and introduces a topic that will make their lives better. And it must be compelling. If your headline is not compelling, you’ll lose up to 80% of your audience. 1.... [...]
The Marketing Jeet group, headed by Cyril Gupta is releasing CoreSEO today. This new application lets you: ► Improve your website rankings for your important keywords ► Avoid Google’s penalties for black-hat SEO (this new tool is all white-hat) ► Find out which backlinks are good for your site and which are bad ► Find out what you need to change on your pages to improve the rankings ► Create SEO optimization reports which you can use for yourself or sell to customers ► Create a Google-compatible site map Here’s the back story leading up to this launch: 1. Google search sends... [...]