The Adweek team is hosting a webinar on ‘Why Consumer Privacy Matters: The Importance of Strong Data Governance’ on Tuesday, June 25 at 1.00 PM EDT. The Adweek team says, “Join guest speaker Fatemeh Khatibloo, VP and principal analyst at Forrester, Orchid Richardson, VP and managing director of the Data COE at the IAB, and Jordan Abbott, Acxiom’s chief data ethics officer, for insights into best practices for managing global data and the importance of building a strategy around a strong data governance program. You’ll find out: Ways to create a lasting data strategy to protect... [...]

The Content Marketing Institute team is hosting a webinar on ‘Marketing Automation + Content = Leads Sales Can’t Live Without’ on Wednesday, June 26, 2019 at 2.00 pm EDT. Attend this webinar to learn how to improve your sales with targeted and focused content. You will also learn: How marketing can better enable sales via strategic content creation and planning Why conversion isn’t always the best goal of your email marketing campaigns How to build predictive behavioral maps within your marketing automation campaigns to deliver more qualified leads to your sales teams. Marketing Automation... [...]

Many online marketers have seen the value of ListGrow. Although it was only released a few days ago, over 1000 copies have been sold. It contains 5 kinds of tools that aid you in building your mailing list ► An Automated Social Media tool ► Facebook Ad Creatives, ready-made for your campaign ► Email Swipes For Solo ads ► Lead Capture Pages ► Thank You Pages ListGrow. will allow you build highly responsive email lists across multiple niches to sell your products and affiliate products. It comes loaded with 100+ DFY list building funnels as well as an inbuilt traffic generation software. You... [...]

Even though we’re halfway through 2019, many businesses are still looking for the right strategy to get ahead of the competition and reach more customers. Over the past few months (even years), digital marketing has shown no signs of stopping or slowing down. In addition to businesses that are run completely online, offline businesses are seeing the value of adding a presence online, both to drive traffic to their brick and mortar store and to make online sales to supplement their offline income. Here are the top three digital marketing trends in 2019 so far. Whether your business is entirely... [...]

The Content Marketing Institute contributor Ahava Leibtag has published a checklist to help marketers create valuable content for their marketing campaigns. You can use this visual checklist to create road-map for successful content creation. Leibtag says, “Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish. To help get all of the details straight, we developed (and have since updated) the Creating Valuable Content™ Checklist. As the doctor explains, most professions resist checklists because “we believe our jobs are... [...]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to... [...]

New ListGrow, just announced over the weekend, is off to a running start, with over 500 sales as of Sunday evening. This is a new breakthrough app that generates lead funnels in 60 seconds and uses them to grow your list with 100% free traffic. Here is the collection of list building tools included in ListGrow: ► ‘Done for You’ Traffic Automation from Social Media for Attracting Free Traffic ► ‘Done for You Facebook Ad Creatives for attracting Paid Traffic ► ‘Done for You’ Email Swipes For Solo ads ► ‘Done for You’ Landing Pages ► ‘Done... [...]

To excel your content marketing you need to continuously learn new strategies that can give an edge to your content and make it more persuasive. The Content Marketing Institute contributor Kathy Edens has shared tips from best-selling authors that will help you to polish your content. Edens says, “What can you learn from those best-selling fiction authors to make your content shine? These writers know how to grab readers’ attention and keep them turning pages into the wee hours of the morning, when they reach a satisfying end. I chose 10 favorite pieces of author advice that can make... [...]

The Ezoic Inc. team has published a new podcast episode titled ‘Push Notifications & Owned Commerce Models’. Listen to this podcast to improve your user engagement with push notifications and desktop notifications. The Ezoic team says, “Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models”. Push... [...]

Keeping yourself updated with the latest marketing tactics is one of the most important things you need to do for strengthening your marketing performance. The Social Media Examiner contributor Lisa D. Jenkins has published an article highlighting the useful podcasts to improve your marketing. Social Media Marketing Podcasts Jenkins says, “We curated nominations from our community and selected only podcasts that produce content exclusively for marketers. All of these shows are well established, highly rated by listeners, regularly produce content, and are shows we endorse. #1: Social... [...]