You need to continuously assess your content’s effectiveness to improve your content marketing performance. And for this purpose you need the right tools. The Convince & Convert contributor Ann Smarty has shared a list of five tools to help you assess your content performance. Smarty says, “Content analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions. With that in mind, there’s... [...]

The Retail Dive team is hosting a webinar on ‘How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase’ on Tuesday, July 23, 2019. Attend this webinar to understand how consumers connect with brands and improve your business performance. The Retail Dive team says, “In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn: Key findings from this year’s Shopper Experience Index Where to allocate resources to better meet and exceed customer expectations Examples... [...]

The Rainmaker’s Sonia Simone has published a new podcast episode titled ‘3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares’. Simone says, “Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares. In this 20-minute episode, I talk about: How to avoid the “all hat, no cattle” headline The keys to using benefits to make a compelling promise How to use numbers in your headlines without degenerating into... [...]

Viral traffic, where your website visitors encourage other people to become visitors, is the best kind of traffic for two reasons: 1. It costs you nothing. 2. The invitation comes from a consumer, not a marketer, and typically the “recommender” is known by the ones invited, so they have high credibility, and that brings a high response to the invitation. NewsProfix Pro builds automated sites that are naturally enticing for visitors, containing news-related content, automatically added, along with visuals. Your viral traffic comes initially from 32 sources (automatically) and builds,... [...]

To achieve your sales and marketing targets you need to utilize different digital platforms and tools created for various marketing functions. The MarketingProfs contributor Narek Vardanyan has shared 10 ultimate browser extension and digital tools for improving your marketing. Vardanyan says, “For successful growth marketing, PR, and promotions, today’s marketers need digital tools, including browser extensions and add-ons, to bring their marketing communications strategy to life. And that applies to efforts ranging from crowdfunding via platforms like Kickstarter or Indiegogo to... [...]

The MarketingProfs team has published a new podcast episode titled ‘Automation in Moderation: Amanda Holmes on Marketing Smarts’ featuring Amanda Holmes. Listen to this podcast to learn some useful marketing automation lessons. Kerry O’Shea Gorgone says, “Amanda Holmes became CEO of Chet Holmes International at the age of 24. The singer/songwriter stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. The firm’s youngest employee by a 20-year margin, she... [...]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]

Social media platforms play a major role in promoting your small business by creating an image among the prospects. By staying active over the social media sites you can establish your business as a brand. The Search Engine Journal contributor Corey Morris has shared eight tips to use social media for improving your small business. Morris says, “Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how it could impact the business and fit into the marketing mix. By working smarter and not harder, you can use eight tips... [...]

Content, irrespective of its type, is a treasure when it comes to influencing the search engines and ranking your business higher. Google’s move will be a huge boost for amateur podcasters.Sam Balter, MarketingProfs The MarketingProfs contributor Sim Balter has published an article on how podcasts could turn out to be the next big SEO opportunity. Balter says, “Search is one of the most important pieces of marketing real estate for businesses. Since search is a zero-sum game, businesses will fight for that space. Many companies will employ SEO teams to systematically target... [...]

Now you can create niche affiliate web sites, dedicated to news that virally draws in visitors, using 100% free Content and free viral Traffic in 60 Seconds. The value of this automation and viral traffic is hard to overestimate. No longer do you need to worry about creating new content to promote products ever again. No longer do your need to concern yourself with traffic. The new tool that can give you this capability is NewsProfix Pro. This is an SaaS tool that not only creates your sites automatically; it also hosts them. In the demo video, you will see a site created and monetized in under... [...]