The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI team says, “Attend this webinar to: That the story the brand communicates is more powerful than the production value of the video. There are certain elements that make it easy for people to fall in love with a brand. The 7 elements that make people fall in love with a brand. Practical examples of how popular creators naturally integrate these elements into their videos. Ideas for how participants can start integrating those elements... [...]

The Facebook Sponsored Messages Ads allow you to reach out the Facebook Messenger contacts to promote your business. The MobileMonkey team has published a detailed article on creating the Facebook Sponsored Messages Ads and improving your ad performance. On when to use Facebook Sponsored Messages Ads, the MobileMonkey team says, “The caveat to Sponsored Messages ads is that you can only use Sponsored Messages to target users you’ve already had conversations with via Messenger. This makes the format perfect for targeted re-engagement, and for keeping your existing contacts up-to-speed... [...]

The Convince & Convert team has published a new podcast episode titled ‘Yes, SEO strategy still matters ’ featuring John McAlpin, SEO Director at Cardinal Digital Marketing. Listen to the podcast to learn following: What Google values most right now when it comes to search ranking. How to tailor your content for the best shot at becoming a featured snippet. Why your best-performing pages need a “hook,” not just a solid place in the rankings. Tips for crafting search-friendly copy. When domain authority matters, and when it doesn’t. How creating custom skills for smart home devices... [...]

Stories are considered to be one of the best tools to engage your audience and influence them. Several organizations have achieved success using the power of good stories. The Convince & Convert team has published a new podcast episode titled ‘How Cinnabon built their sweet social media program’ featuring Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon. Listen to the podcast to learn the following: How Marissa went from being a reality TV star to the Sr. Manager of PR and Social Media at Cinnabon How Marissa’s background in broadcast journalism has helped her... [...]

There have always been influencers, people who were the trend-setters and arbiters of good taste. The first example that comes to mind is Jackie Kennedy. As the first lady of the United States, she was watched intently to see what clothes she wore, what hair style she used, how she wore make-up, etc. What she said and did influenced American women in a big way. Latter-day first ladies also influence the public, but in the fashion and beauty realm, Kennedy was the most influential ever. There are many arenas where influence is wielded by public figures. That is why advertisers frequently employ... [...]

Beginning online marketers often wonder what their website should look like and how it should work: • How should I arrange the various objects on the screen? • What colors should I use? • What should the text on the buttons be, and how should the buttons operate? It can be daunting, and even experienced webmasters, if they are wise, continue to give attention to these questions and continue to explore design options to see which perform the best. There is a lot of information about these questions – some of it good, some bad – on YouTube. It’s helpful if someone... [...]

Brian Clark has published a new episode of the Unemployable podcast titled ‘Why connection is the new content marketing’. In this episode Brian explains how the content marketing domain is changing quickly. The Unemployable podcast team says, “In this episode, Brian explains what he meant by that statement. He also explains that while the fundamentals of content marketing may not have changed, the context absolutely has. And this shift should have an impact on how you approach your strategy to build a 7-Figure Small business. You’ll learn the important difference between curation... [...]

Tuberank Jeet has been the top YouTube search engine optimization app since 2013 when the first generation was released. In the last 6 years, it has helped thousands of users improve their placement in YouTube’s rankings. The surprising thing, perhaps, is that its users have achieved these improvements without knowing anything about SEO. Tuberank Jeet 4 is the latest release of this highly respected software. This newest version has been modernized and now provides the kind of SEO needed to rank in 2019. It has many new features and capabilities that transform this tool into the most effective... [...]

The Problogger team has published a new podcast episode ‘How Blogging Led to a Million Dollar Business for Jeff Goins’. In this episode Jeff Goins talks on how his blogging business has evolved over the years and how it is flourishing. Goins has shared the following tips in his talk: Write every day  Get more subscribers Build email lists Learn from other bloggers Offer to write and accept guest posts. To discover more useful tips listen to the podcast. How Blogging Led to a Million Dollar Business for Jeff Goins Problogger  [...]

Quality link creation is a necessity when it comes to achieving success online. With good content and having a wide network you can achieve this goal. But while doing this you have to invest both time and money. The Search Engine Journal contributor Kevin Rowe has shared an article on how to calculate the ROI of your link building efforts. Rowe says, “Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, on a sale from your marketing channels, but calculating the value of building links seems... [...]