The RankRanger team has published a new ‘In Search’ podcast episode titled ‘What’s stopping your site from converting?’ featuring Dave Hyman. Listen to this podcast to discover: Which traffic sources convert at the highest rates? Site speed, UI, UX… which technical elements can kill your conversions if not optimized correctly? What tests to run and how to create surveys to ensure your conversion program is on the right track. What’s stopping your site from converting? RankRanger  [...]

The Digital Marketing Depot is hosting a webinar on ‘AI and digital paid media: are PPC managers being replaced?’ on Thursday, August 22, 2019 at 1.00 pm EDT. Attend this webinar and learn: The growing complexity and evolution of PPC ManagementWhich PPC tasks can and should be automated…. and which ones shouldn’tTools that will save you time so you can focus on your strategy. AI and digital paid media: are PPC managers being replaced? Digital Marketing Depot  [...]

Your search engine optimization process depends on how well you are able to target the keywords that are entered in the search engines. Have you ever considered the idea of using the synonyms or related keywords to improve your search engine marketing? The Yoast contributor Marieke van de Rakt has shared an article analyzing the impact and advantages of doing this. Marieke says, “SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t... [...]

Google has emerged as one of the widest advertising network with a variety of products. The company’s AdMob platform enables the advertisers to maximize the value of every ad impression using Google’s global ad network. AdMob’s Spencer Johnson has published an article on creating an ideal ad experience using this platform. Johnson says, “Native ads allow unlimited flexibility—you can design any ad layout imaginable as long as it meets the AdMob native ads policies. We highly encourage you to explore the design freedom with this ad format and use A/B tests with... [...]

The ClickZ team has published a new report titled ‘The 7 steps for optimizing your campaigns for long-term ROI’. This report details the ways to improve your marketing campaigns and strengthen the return on investment. Download this new report and learn: 7 successful strategies to succeed in a multi-channel world The importance of timing and how to optimize triggers for a more automated approach 5 key tips on testing your outreach communication. The 7 Steps for Optimizing Your Campaigns for Long-Term ROI ClickZ  [...]

Kathleen Booth, the host of ‘The Inbound Success’ Podcast has published a podcast on ’13 Things I’ve learned about high-performing marketers from my first 100 episodes’. Booth says, “Welcome back to the Inbound Success podcast. My name’s Kathleen Booth. I’m your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I’ve... [...]

Good customer reviews help you to give the proof of customer satisfaction your brand delivers. By projecting them on your website you can improve your conversion rates. The Search Engine Land contributor Ronald Dod has shared five tips to get more customer reviews. Ronald says, “Here are five relatively easy, common-sense ways to get started. 1. Make sure your business pages are claimed and ready for reviews The first steps toward getting more reviews involve making sure that it’s as easy as possible for customers to leave them. One part of this is something you should be doing anyway... [...]

Learning about the latest trends and happening in your domain can help you to stay focused on your marketing campaigns and enhance your business presence. The Ahrefs contributor Helen Stark has shared 12 best marketing podcasts that can help you to improve your marketing skills. Stark says, “In our previous article, we focused on podcasts to help you master SEO. Today, we’re talking about the best marketing podcasts. How did we decide which of the many marketing podcasts should make the cut? We asked members of our SEO Facebook group—Ahrefs Insider—for recommendations. We then... [...]

Quality incoming links help you to improve your credibility in the search engines. By creating quality content for your blogs and websites you can influence more people and get good number of backlinks. The Search Engine Journal contributor Tony Wright has shared four ideas to help you improve link building. Wright says, “Feel free to use any and all of these ideas, and don’t hesitate to put your own spin on them. After all, there are many ways to do link building wrong, but there isn’t one way to do it right. 1. Vendors, Customers & Friends Link building is about relationships. It... [...]

The Merkle Inc. has released the ‘Q2 2019 Digital Marketing Report’. It features several eye-opening findings in the domain of digital marketing. Here are some noteworthy findings from the report: In 2019 quarter 2, the advertiser spending on Shopping grew 38% YoY In this quarter DuckDuckGo was observed as the only US search engine that delivered site visit growth Overall organic search visits fell by 6% Amazon’s Sponsored Products and Sponsored Brands revenues grew by 102% and 53% respectively. To discover more such findings, visit the following page. Merkle Q2 2019 Digital... [...]