Since video is an important element of your marketing strategy, YouTube becomes the hub that attracts more than five billion video views per day. Search Engine Watch contributor Ellan Dineen has shared a six step process to optimize your video marketing strategy on this network. Dineen says, “In this article, we’re going to give you some of our tried and tested tips on how to optimize your video marketing strategy on YouTube. Title your video with keywords Your title is essentially what makes people want to click your video. It has to be brief, direct, compelling and it has to let your... [...]

HubSpot has published ‘Instagram Engagement Report 2019’. Download this report to learn: How to calculate your Instagram engagement rate The types of content you should be posting The latest Instagram data to inform your social strategy When to tag Instagram users to increase your reach Creating Instagram ads that build a following How micro-influencers can grow your business. Instagram Engagement Report 2019 HubSpot  [...]

A secure and accessible website, fast page loading speed, mobile version of the site and quality content are some of the factors that influence search engines. In the process of SEO, we do make several mistakes that harm our site’s rankings. Red Website Design contributor Mark Walker – Ford has published an infographic highlighting eight SEO mistakes that weaken website rankings in Google. Walker says, “Are you struggling to get your website to rank well on Google? Want to know the common mistakes that prevent your SEO strategy from working? We share 8 SEO mistakes... [...]

Joshua Zamora, prolific marketing tool developer is releasing his latest tool at 11 AM EDT. It’s called DFY Suite. Of course DFY refers to “Done for You”. What is Zamora offering to do for you? Just this: Page 1 Rankings – 100% done for you. Getting to page 1 in the search engine results pages is a big deal. It’s the most important way to get free traffic to your site. Consequently, ranking your video or your website on the first page of Google is something you should consider as a high-priority marketing tool. However, it can be time-consuming, and most of us don’t... [...]

Online reviews leave a huge impact on your website’s conversion rate. According to Spiegel Research Center, approximately 95% people read online reviews before making a purchase. A strong review management system can help you to effectively utilize reviews and strengthen your business. Search Engine Land contributor Ben Wood has published an article on importance of an effective review management workflow. Wood says, “The review economy relies on consumers willingly sharing their experiences. For customers to write reviews, we need to understand why any consumer would take the time... [...]

Exposure Ninja’s Tim Cameron-Kitchen has published a new YouTube video in the ‘How To Do Competitor Analysis’ series. The video is titled ‘How to analyse your competitors’ websites’. Watch this video to learn how you can improve your website performance by effectively analyzing your competitor’s websites. How To Analyse Your Competitors’ Websites Exposure Ninja  [...]

If you want to make your blog popular you need to focus on the SEO elements. The process begins with the selection of relevant keywords that help the search engines to identify your content for the search queries entered. MOZ contributor Kameron Jenkins has shared an article highlighting how to use keywords in your blogging strategy. Jenkins say, “Blog posts developed on the basis of keyword research are different from other types of blog posts in that they focus on answering an existing question. Contrast this with something like a blog post about a personal experience, or a post introducing... [...]

Blogging helps you to stay connected with your customers by sharing your knowledge in the area you specialize. It also helps you to strengthen your search engine marketing when you publish regularly. Rank Ranger team has published a new In-Search SEO podcast ‘Thinking about your blog from an SEO perspective’ featuring Matthew Woodward. Rank Ranger team says, “Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance. How to decide on your blog’s identity & purpose (and find your niche)! Being active & out there in order to find the... [...]

Search engine optimization is one of the most required skills and process that helps you to boost your online marketing. The SEO can be empowered with specific tools which simplify different tasks for you. Search Engine Journal contributor Julia McCoy has shared a list of 10 great SEO tools. McCoy says, “here are 10 awesome, dependable, so-worth-it, paid SEO tools I personally recommend. 1. Screaming Frog SEO Spider The only way to ensure your website is SEO-ready across all its pages is to audit regularly. And, to be blunt, you can’t do that without a tool like Screaming Frog SEO Spider... [...]

When you think of social media marketing, there are two leading platforms – Facebook and Instagram. With continuously rising number of users, it is always a win-win situation to promote your products here. Search Engine Journal contributor Mansi Dhorda has shared four secrets of Instagram marketing that can empower your e-commerce promotions. Dhorda says, “With around 80% of accounts following a business on Instagram, the platform has become a lucrative marketing tool for businesses, especially new ecommerce brands. Here are a few tips that’ll help new ecommerce stores make the most... [...]