Different WordPress plugins enable you to offer high-quality customer support through effective communication. By providing a list of FAQs you can help visitors get answers to their most common questions. Kinsta Inc. contributor Matteo Duo has shared an article highlighting 10 FAQ WordPress plugins to improve your blog. Duo says, “There’s no denying the importance of customer support. Helping the people who use your products or services when they run into issues helps boost your business’ reputation, and improve the chance that it will continue to succeed. Additionally, if your... [...]

According to Accenture, approximately 94% of buyers search online before making a purchase. An effective SEO strategy demonstrate your brand’s value to the search engines and helps you to gain new customers and make more sales. For building a strong SEO strategy you need to have its comprehensive knowledge so that you could cope with changing search algorithms. SEMrush contributor Bill Slawski has published a guide to the biggest SEO myths on the web. Refer to this guide for improving your SEO performance. Slawski says, “This article has been written after some discussion of industry... [...]

Facebook ads can be a beneficial marketing channel, but unless done well, they can be a big money pit, as well. (We know this from sad experience.) There’s a new package of colorful graphic ads for many niches that you can add your own link and headline to, and deploy them in moments, Facebook Ads Template Boss. This is a professional Done-For-You PLR collection which consists of 900+ Facebook Ads Templates that can be easily edited for your business or your client’s business using PowerPoint. The advantage of this collection (apart from the obvious advantages of the large size and... [...]

Google issues penalties to websites it finds in violation of its Webmaster Guidelines. For avoiding penalties and to continuously get organic traffic from Google Search, you should cope with the Google Search Console guidelines. Searchmetrics contributor Jordan Koene has published a new podcast episode on ‘Dealing with a Google Manual Penalty’. Listen to the podcast to learn how you can avoid receiving Google penalties. Koene says, “Learn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while... [...]

A good domain is one that is short, easy to remember and easy to spell. It should reflect your business and your expertise. You should be careful while choosing a domain name for your business as it becomes your online identity. Jeff Bullas has published a useful article on how to choose right domain for your business. Bullas says, “If your domain name is so fundamentally important in conveying the meaning of your brand in a digital world, what makes a great domain name? How do you ensure this unique online identifier for your business is memorable? Here are some best practices... [...]

Neil Patel has published a new ‘Marketing School’ podcast episode titled ‘How to Leverage Content Marketing When You Are Selling Multiple Products’ featuring Eric Siu. Patel says, “In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base”. How to Leverage Content... [...]

With Instagram’s post scheduling features you can target your audience when they are active and engage them. According t HubSpot, the best time to post on Instagram is between 2 PM and 3 PM CDT. But it may vary depending on your geographical targeting. Social Media Examiner contributor Garce Duffy has published a new podcast episode to help you use the scheduling and messaging features of Instagram. Duffy says, “Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social... [...]

Your audience likes to watch video because it’s easy to digest, entertaining and engaging. You should use it in your marketing because it can give a potentially huge return on investment (ROI) through many channels. With the rising adoption of mobile devices, video is also very accessible to anyone with internet access, both to watch and to produce. YouTube has paved a new path for marketing with video. Google’s Vishal Sharma has highlighted some ways Google can simplify video marketing for you. Sharma says, “We’re constantly working on better ways to help you achieve... [...]

Quick Sprout’s Lars Lofgren has published a list of best SEO courses and guides on the Internet. Read his article to discover the one that fits into your SEO learning requirements. Lofgren says, “By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking. What is SEO? The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a... [...]

According to a July 2019 report from StatCounter, 71% of PC users access the Internet using Google Chrome web browser. Google continues to improve the browser to deliver a smooth surfing experience to its users. Google’s Margret Schmidt has posted an article highlighting how Chrome provides a safe and easy browsing experience to its users and how it can be improved further. Schmidt says, “There are a million and one reasons you open your browser every day, and keeping track of tabs shouldn’t distract you from your goals. With tab improvements and more options to customize Chrome,... [...]