Google Search Console platform allows you to gain an accurate analytics of how your site is performing. You can also identify technical issues with your site’s content with its help. SEMrush contributor Nick Brown has published ‘Definitive Guide to Google Search Console’ to help you correctly use the GSC platform. Brown says, “Using Search Console can seem a little confusing at first. If you are new to it, the amount of information it provides can be overwhelming. That is why this guide is here. It is going to tell you everything you need to know about Google’s handy free... [...]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]

Proper analysis of your customer data along with the sales figure can help you to cultivate an insight into your marketing process and scope for it improvement. HubSpot contributor John Hall has shared an article highlighting 10 useful reporting and business intelligence tools for marketers. Hall says, “Reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. Here, let’s dive into some of... [...]

HubSpot has published a new guide to help Internet marketers improve their sales with LinkedIn marketing. The guide is entitled ’37 Tips for Social Selling on LinkedIn’. You can download this free guide and learn some useful tactics to improve social selling. HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you.  LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s... [...]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause. Are... [...]

You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions for your website. Davies says,”To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not... [...]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram... [...]

Thunderhead and Marketing Week have released a new report titled ‘Letting The Customer Lead’. In this report, the companies try to “investigate the evolving role of customer-led journeys for customers and corporations”. Thunderhead team says, “In conjunction with Marketing Week, Thunderhead has conducted new research investigating the evolving role of customer-led journeys and the transformation of customer experience. Combining quantitive and qualitative research (across 477 marketers and senior UK marketers and customer experience professionals respectively),... [...]

New software, called Speaq Video Software, was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It’s available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license so you can sell videos you create to clients. In fact, you can let clients build their own videos. Either way, you can charge a fee to your clients. As an example of what it can do, with Speaq Video Software, you can convert any website link into... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]