If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT. DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer. Any tips and any technology that help us do our work well and quickly can lead to better productivity, better job satisfaction and better end results. This problem is faced even more vividly by people who work from home, as many of our readers do. All the normal office-related... [...]

Today your business is backed by your active presence on different online channels. If you have good number of followers on various social media platforms, you can benefit from it. HubSpot contributor Rebecca White has shared 16 ways to build your online presence. White says, “According to Adaptive Marketing, 97% of consumers use the internet to find a business. That’s why having an online presence is important. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of... [...]

Lead generation is a key to continuous business growth. To get more people to your websites, you need to understand what they want and offer it to them. It could be done with data analytics. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 9.00 am PS. Entrepreneur team says, ” This webinar will be moderated by entrepreneur, business consultant, and author Peter Gasca, who will facilitate an insightful conversation with seasoned sales professionals who have learned to maneuver the deluge... [...]

SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I will be using WordPress to illustrate, but you can use it on your site, whether you use WordPress or not. And right at the end, there’s a fun part. I... [...]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will Help You Achieve Your 2020 Goals’ on Wednesday, October 30, 2019 at 2.00 pm EDT. CMI team says, “Join Drift’s Kate Adams and Mark Kilens for this live webinar and in just one hour, you’ll know: How to make the shift from measuring acronyms... [...]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar participants are Alisa Meredith, Content Marketing Manager, Tailwind and Jeff Sieh, Head Beard, Manly Pinterest Tips. SEMrush team says, “We’ll be jumping right in to Pinterest’s superpower – traffic generation – and how you can get MORE... [...]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00 pm ET. MarketingProfs team says, “Video is too important to ignore (and only getting more so). There are three mega trends happening in the next five years that warrant marketers’ full attention: 5G networks will be rolling out around the world,... [...]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising. Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured snippets and how Google dishes them out; Identify and track opportunities for your business to win on the SERPs; Use Moz tools like STAT to help you stay on top of your SEO game. Featured Snippets Essentials: What to Know & How to Target MOZ  [...]