Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting today’s ecommerce landscape Identify and reach consumers at the right point in their buying journey What types of competitive delivery options to offer Move beyond your website to diversify and grow sales”. The Pursuit of One-Handed Commerce eMarketer  [...]

According to an eMarketer report, Amazon is third largest digital ad platform in the US. Amazon’s total digital advertising share is expected to reach 7% in 2020. CMS Wire contributor Dom Nicastro has shared an article on whether marketers should consider Amazon for advertising. Nicastro says, “It’s not all rosy in the Amazon Ad ecosystem for some marketers, about 37% of those surveyed by Marin Software said the campaign management tools on Amazon are not optimal, and 23% said the reporting tools are not as established as other channels. In addition, 30% of responding advertisers... [...]

Now you can get 100% free traffic (and customers) to your websites and increase sales, using new software, just released by Brett Ingram and Mo Latif. This new traffic software, EngagBot, just launched and in less than a week, nearly 1000 marketers have adopted it to help increase their traffic. EngagBot allows you to quickly tap into 3.5 billion highly active users on a large scale, in many categories, at the click of a button. Whatever market or niche you want to target, you can use these memes to attract favorable attention to your offers. EngagBot is a high function tool, yet it is easy easy... [...]

The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website. New episodes will be released every two weeks. Look forward to videos covering topics such as: Do I need a website? How to set goals for your website? Tips for hiring a web... [...]

E-commerce marketing drives awareness and action toward a business that sells its product or service electronically. You can use social media, digital content, search engines, and email campaigns in e-commerce marketing to get visitors and facilitate purchases online. Ahrefs contributor Si Quan Ong has shared six proven e-commerce marketing strategies to help your improve your business. Ong says, “Ecommerce marketing is the process of using marketing tactics to drive awareness and acquire customers for an online store. These tactics are typically online (digital marketing), but they can... [...]

Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s understand the relationship between dwell time and SEO. First of all, dwell time is a metric that we cannot measure. Only Google has access to measure the length of clicks. You can track a user’s engagement with the help of Google Analytics but can only... [...]

Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue. AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns. Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t end up in someone’s trash folder. 1. Use mutual connections Did you know that 92 percent of people trust referrals and recommendations that come from people they know? When sending outreach emails, remember that you’re probably not the only... [...]

Brett Ingram and Mo Latif have just launched a new application that many online marketers will find helpful. EngagBot is a brand new, visually-engaging system that immediately grabs your visitors on a personal, human-level and engages them to first, hold their attention and then, to encourage them to buy. It is smart software, loaded with powerful words of wisdom overlaid on striking pictures. When you use this new software to generate these “memes” in your social media accounts, it creates a positive impression of you and your products and services. At the same time, it drives traffic... [...]

By working as a guest blogger you can establish yourself as an expert in your domain and also create more backlinks. Content Marketing Institute contributor Ann Gynn has shared a step-by-step guide to create more opportunities through guest blogging. Gynn says, “With that vision in mind and based on what I’ve learned from both sides of the guest blogging deal, this five-step process enables you to develop a connection with – and get your articles published on – third-party sites where your content benefits their readers and your brand. 1. Know your purpose Long before you send a... [...]

Starting a new marketing business requires you to perform a comprehensive analysis of the target market and the strategies you would need to create more sales. Search Engine Journal contributor Carolyn Lyden has shared four things you should know while starting a new marketing business. Lyden says, “I’ve collected a few of my best tips to help you avoid big mistakes in becoming your own boss. 1. Stop Undercharging for Your Services When I first opened my business, I thought that I was starting back at square one. Sure, I had 10+ years of experience in content, SEO, and marketing, but... [...]